101 Things I Learned in Advertising School

101 Things I Learned in Advertising School

by Matthew Frederick Author and Tracy Arrington Author

This text provides accessible and unique lessons on advertising for students, recent graduates, seasoned professionals, and even a more general readership. 101 Things I Learned in Advertising School offers lessons in a wide range of subject matter including consumer psychology, creativity, design, and developing a target audience.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)