How Can Publishers Reach Their Core Audience? with Leah Hernandez- People’s Guide to Publishing

Leah Hernandez has a story unlike that of most publishers. With a background in business, she realized that children relate better with younger authors and set out to do the thing that small presses do best: fulfill a need that big publishers cannot even detect. This week on the pod, we interview her about how she built Muse and Young Authors Publishing as well as the creative solutions that she’s created for distribution!

Get the People’s Guide to Publishing here, and the workbook here!
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Happy 420 Highlights

Whether you’re a seasoned stoner or newly cannabis-curious, we’re happy to help you celebrate this high holiday for all who appreciate the many gifts of Mary Jane. 

Whatever way you grind, roll, vape, bake, or smoke it, cannabis is a multifaceted—and increasingly de-stigmatized—substance with a remarkable array of applications. To mark the weed-based holiday touted (and toasted) around the world, here’s a collection of titles that showcase this special plant and how to use it.

Feminist Weed Farmer by Madrone Stewart

Weed is a powerful medicine, and growing your own is as empowering as it gets. Experienced Humboldt farmer Madrone Stewart shares her hard-won knowledge gained from years of growing cannabis, Zen meditation, and surviving as a woman in a male-dominated industry. She walks you through the big picture and details of growing six backyard plants, from selecting seeds to harvesting and processing. Humorous, sage, and with a big heart, each chapter is infused with what she’s learned about equalizing the weed industry, applying mindfulness to pest management, and the importance of owning each step of the process. If you’ve ever wanted to grow your own pot or make hash or kief at home, this book is your wise guide.

High on Design: The New Cannabis Culture by Tarditi Santiago Rodriguez

No longer relegated to back-alley dealings, the world of cannabis has evolved into a snazzy, appealing business. With striking imagery, high-art photography, and thoughful writing, this book highlights the creators, entrepreneurs, brands, consumers, and designs that have made cannabis what it is today. While the focus is on new trends in the cannabis as a revolutionized industry, High on Design also provides a holistic view of cannabis culture by examining crime, addiction, science, hemp in clothing, and marketing cannabis as a recreational or a medical product. All hail the new en vogue herb!

The CBD Solution: Sex – How Cannabis, CBD, and Other Plant Allies Can Change Your Everyday Life by Merry Jane

One of the most asked topic concerning CBD is how it can help improve your sex life. In this all-encompassing, no-hold-barred exploration, you will find a range of recipes, bedroom activities, and tricks for enhancing your sexual experience. With explanations on how cannabis can help increase pleasure and intimacy, you will learn the how-to on everything from dirty talk to erotic massage. For anyone interested in either solo or partnered sex exploration, you are sure to learn something to help cultivate a satisfying sex life.

 Ganja Bruja #1 by Cynthia Marts

There’s more to the high life than good kush. Get educated and inspired to live your best smoker life with this zine that includes: Weed 101!—a simple introduction to types of cannabis and what makes it work, from cannabinoids to terpenes to the “entourage effect”; Why I Smoke Weed—explorations of the question so many non-tokers ask with honesty and no judgement; Notes on Race and Stigma—including why the term “marijuana” should probably be avoided (hint: its racist origins!); Tips and Tricks—from how to make a pipe out of a strawberry to the easiest cannabutter recipe around, and a bit more.

Growing Weed in the Garden: A No-Fuss, Seed-to-Stash Guide to Outdoor Cannabis Cultivation by Johanna Silver and Rachel Weill

As much an art book as a how-to guide, this gorgeously photographed book walks you through the hows, whys, whens, and wheres of growing your own pot in places where it’s legal to do so. It doesn’t have to be terribly complicated, and Johanna offers the basics you need, from choosing and starting seeds and clones through planting, cultivating, harvesting, drying, curing, and trimming, and what to do with the finished product. The beautiful pictures throughout illustrate every stage of the process, as well as introducing you to a variety of cannabis growers and their gardens.

The Stoner Babes Coloring Book
by Katie Guinn

This meditative, art-filled adult coloring book is inspired by the beauty of women and gender fluid people who savor the qualities of the cannabis plant. They are empowered, intelligent, motivated humans who pay no mind to judgment, for they’re making their mark in this world no matter their color, shape, size, age, or gender. You’ll enjoy coloring these highly detailed and varied pages, with tattoos, patterned garb, shape-filled backgrounds, marijuana bouquets, and gorgeous faces. While you color, partake in the transcendental qualities of weed and contemplate what empowerment means to you.

Shop the list for more 420 friendly material. Stay safe and have fun with the sweet leaf. Better yet: score the Your Best High Life Starter Pack for 50% off and share spare copies with your community!

What Did the Funk Brothers Teach Us About Book Editing? (A People’s Guide to Publishing)

The Funk Brothers, the legendary bestselling band (possibly of all time) and house band of Motown Records, wrote and performed on more tracks than you could possibly guess. This week on the pod, we take a look at how their approach informed our approach to book editing: taking an author’s expert views on a topic and expanding them into servicing the reader’s interest and needs.

Get the People’s Guide to Publishing here, and the workbook here!
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Events! Microcosm In Your Town

Want to meet us in person, check out our books, or see an author speak? We’ve got author events and convention events coming up!

Upcoming Author Events

Katie Haegele celebrates the release of Cat Party!

  • Wednesday, April 17, 2024 | Tattooed Mom, Philadelphia
    6–9 p.m. | FREE

    Join Katie at beloved Philly institution T-Mom’s, where you’ll be able to buy your copy of Cat Party! before it’s available in stores, get yourself some cat-themed merch (including records with original music by contributor Joe Carlough!), and hang out with tons of local artists while enjoying a catty playlist. It’s gonna be a blast! More info | RSVP

Interested in having an author at your store or event? Reach out!!


Upcoming Tabling Events

    • None coming up, check back for more later!

Microcosm at Rollercon 2023

Upcoming Trade Shows and Industry Events

Usually not open to the public, these industry events are a chance for store buyers to peruse our books, write orders, and chat about terms. We plan to either attend or exhibit at the following events. If you’ll be there too, drop us a line—we’d love to meet you.

 None currently, but keep an eye on the space!

Planning an event and want us to be part of it (speaking, author readings, movie screenings, setting up a book and zine pop-up shop, etc.)? Let us know!!

In the Portland area? We can set up a book fair at your workplace like the ones your school used to have.


Bookstore Solidarity Project: An Interview with Paul McKay of King’s Co-op Bookstore in Halifax, Nova Scotia

Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country (and beyond!)

For April, we’re featuring King’s Co-op Bookstore, in Halifax!

King’s is a kickass store, which they cheekily claim is “Canada’s hardest to find indie bookstore.” It’s Halifax’s only co-op bookshop, and they’re definitely good friends to the Microcosm community.

Check out our interview with Paul below!

Your name and pronouns?
Paul MacKay, he/him

Tell us a little bit about the store and your community!
Our store was primarily created in 2006 by students who needed an easy and affordable place to buy their coursebook texts. The Foundation Year Programme at the University of King’s College is about 45 books in very specific editions and translations and it could be incredibly hard to find exactly what you needed. A group of students got together and found a free spot on campus which is quite small but special shelves were created that allowed the bookshelves to open and close and lock up so that common areas could still be usable for the bookstore. (This shows an old video showing how it works, I’ve since updated the fixtures and it looks a lot better)

We’re pretty hard to find at first, being in the basement of a building on campus, so I leaned into it and describe us as Canada’s Hardest to Find Bookstore since even google maps will only put you on campus but not right at the store. Since we’re owned by the students we’re not like usual university bookstores and we’re also a regular indie bookstore with fiction, non-fiction, graphic novels, etc. We’re also totally open to the public and do special orders all the time either in store or on our website where we promote ourselves as a friendly and easy amazon alternative. We like to engage with things we think are important in the community and we like to champion books and reading, and work hard to bring authors to town who people might not usually have the chance to see.

Our standing in the community grew a lot as word of mouth got out of what we were doing during covid. Since the university closed we had to stay closed too, but I would run books outside for people and also delivered books on my bike. People really liked that idea and also were looking for ways to support local since so many businesses were struggling. Between that and a more personal approach to social media we’ve really become more of a community bookstore which was always my goal when I took over this place (about 6 years ago)

How did you choose your store’s name?
The store name was already chosen by the time I took over the store. I do appreciate it’s specificity, King’s co-op bookstore, a co-op bookstore at King’s. Does what it says on the tin.

What got you into bookselling?
This was never something I ever really intended to do. I’ve always loved books and would often cut classes in school to go hang out at the bookstore and learn things I cared about, but my real career plan was to be a musician and music professor. I picked up the guitar when I was around 18 and really took to it, earning a double major degree in music and psychology shortly after, and then went for more schooling in jazz guitar performance. That was my sole reason for being for years and it was all I cared about but eventually the strain and overuse of my arm caused repetitive strain injury that meant I had to quit playing. When I take to something I get kind of obsessive, so I was practising from about 8am to 10pm every day which my body just kind of revolted against.

I moved back home and needed to get a job quickly so I applied at the same chain bookstore i used to hang out at when I cut classes. I got hired there and would shelve books with my one good arm. I got promoted to being one of the managers of that store after a few years and during that time I met a lot of great people who introduced me to amazing books that really changed my life and that I developed a real passion for books that has only grown over the years

What’s something about your store that you think will surprise people?
I think the most surprising thing about our store is how we fold up and close down every day like we’re a pop-up shop every day. As far as I know we’re the only bookstore in the world like it, and it’s always something I show people when authors come to visit. I wasn’t around at the time the bookstore was started but I do love that it was a very DIY project with a sort of “whatever, we’ll do it ourselves” punk attitude. Bookselling is getting harder and hard nowadays and there’s a huge financial barrier to opening a bookstore or even buying one that’s for sale, so I take pride in what we’ve been able to accomplish in such a weird space without much in the way of money

What are some of you favorite ways your community supports your store?
We recently started a program with Books Beyond Bars which is a local group that works to get books to inmates in the women’s prisons here. I asked them to share their book requests with me and I put them on our website with a promo code so people can buy the books to support the program at a 20% discount.

So far we’ve managed to get them close to 100 books and we’re all really happy about it. The people supporting the program get to pay less, we help give the prisoners books they actually want to read, and the money stays the community instead of going you know where. You never know how a certain initiative will land with people and I’ve been really happy with the response this has gotten.

Outside of that, I manage all the social media for the store and people taking the time to make posts about how much they like the store or recommending us to others is always nice. They absolutely don’t need to do anything like that so if they feel the desire to do something like that you know they mean it 🙂

What are two books you can’t wait for people to read, or your current favorite handsells?
I’m really stoked for the new Hanif Abdurraqib book There’s Always This Year: On Basketball and Ascension. I read an advanced copy of it and like everything he does it’s just amazing. I’m not a big sports fan at all and even I was taking breaks from reading it to watch slam dunk contents from like 30 years ago because the way he writes about them is so incredible.

Kaveh Akbar’s Martyr! is easily one of my favourite fiction books in the last year too. It’s his first novel after some poetry collections, and his writing is just beautiful. Another one that I just devoured and want everybody to read.

How can customers who aren’t local shop your shelves?
Our website kingsbookstore.ca has everything on it that we have in store and we offer a flat $5 fee for shipping whether it’s 1 book or 20 books. we can also order in anything we don’t currently have also, so instead of going to the evil A they can just go to our website instead 🙂

twitter and facebook are: kingsbookstore , instagram is kingscoopbookstore , my personal instagram is @talentedruins

(Talent is insignificant. I know a lot of talented ruins. Beyond talent lie all the usual words: discipline, love, luck, but, most of all, endurance. – James Baldwin)

Anything else you want to share?
I won the contest for Danny Caine’s How to Resist Amazon and Why a while back which was great. I sold tons of them and also left copies at busy places in the city for people to find. Danny mentions us in the book which was a nice surprise when I was first reading it 🙂

Be sure to follow King’s Co-Op on their socials, and check back in a few weeks for their podcast episode!

You can read our other Bookstore Solidarity Project posts here!
And click here to get a copy of How to Protect Bookstores and Why.

How Should A Publisher Change Distributors? (A People’s Guide to Publishing)

After the recent news of Small Press Distribution (SPD) closing, we thought it would be prudent to walk through best practices for changing a distributor! A distributor is a publisher’s warehouse, sales, and fulfillment arms. It’s their to-market force, and it’s often the difference between sinking and swimming.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Bookstore Solidarity Project: Charlie’s Queer Books (A People’s Guide to Publishing)

In 2013, we predicted that the bookstore model would shift to more specialized indie stores that offered a narrower offering around their own curated interests and values, with more books face-out and unabashedly clear messaging about who the store is and is not for. And here are we are in 2024, with Charlie’s Queer Books of Seattle, Washington offering a perfect example. This week on the pod, we interview Charlie, who has awesome stories about the importance of creating a safer space to demonstrate that there are, in fact, happy queer people.

Check out our other interview with Charlie here.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Spooky pink and yellow text over black and gray industrial background.

Radical Care for Physical and Mental Health

In a world of systems that aim to keep us feeling helpless, sick, and disconnected from our bodies and emotions, it’s crucial to learn how to care for ourselves—and each other. From reproductive freedom to recruiting herbal allies, from supporting your own mental health to offering support to loved ones, life is full of opportunities to take back our agency and see ourselves as collaborators in healing.

To celebrate the release of new zine How to Get Your Periodhere’s a collection of works that embrace a radical understanding of “self care” as an empowering ethic for healthier individuals and communities.

How to Get Your Period, by Anonymous Healthcare Worker 

In 1971, as part of their work with their feminist reproductive collective, Lorraine Rothman and Carol Downer invented menstrual extraction (ME), a suction process to pass the entire period all at once, which has the side effect of ending any undetected early pregnancy. An underground network of providers has kept ME alive ever since, and now, in a post-Roe era, the demand is surging. Written by an anonymous medical professional, this book provides a short history of ME and detailed instructions and diagrams explaining how to safely and effectively perform a manual exam, use a speculum, assemble a Del-Em kit, and complete a menstrual extraction procedure. You’ll also learn when not to perform ME and find an overview of other safe and effective options for bringing about menstruation or ending a pregnancy in the first trimester. In addition to heralding the incredible discovery of these historical heroes and affirming the need for abortion rights, this book offers menstrual extraction as a method to understand and protect our own bodies, choices, and reproductive rights even as they are under attack.

Alive With Vigor! Surviving Your Adventurous Lifestyle, edited by Robert Earl Sutter III

Alive With Vigor! compiles stories of surviving—and thriving—from a wide spectrum of contributors. Deeply personal essays recount matters of preventative health care, the hard decisions we each have to make, Do It Yourself health care, and how to deal with extracting health care from government/corporate health care systems. Alive With Vigor! has a special focus on queer, youth, and transgender people, recognizing that everyone has different health care needs. Finally a how to book where you can put the advice directly to use in your life!

Reclaiming Our Ancient Wisdom: Herbal Abortion Procedure and Practice for Midwives and Herbalists, by Catherine Marie Jeunet 

A guide for practiced herbalists and midwives to better serve their communities with herbal abortion options. Beautifully illustrated with botanical drawings from Gerard’s Herbal and other early texts. The time is now for us to learn from forgotten knowledge and keep ourselves and the people around us healthy and fully in charge of their own reproductive health and rights. 

Stressed & Overwhelmed: Good Habits for the Exhausted Overachiever,
by Elly Blue

If you’re the sort of person who takes on every project and responsibility until suddenly it’s one thing too many and you get completely burnt out and drop everything and start the cycle again from scratch … this zine is for you. Includes hard-won pointers on how to train yourself to have more sustainable work habits (using tricks from dog training!), shore up your professional boundaries, and get more organized so you can have a better handle on all the things you are very likely to continue taking on. Stress and overwhelm are tough to live with every day, and the go-getters of the world could use to take better care of ourselves and have more fun.

Hot Pants: Do It Yourself Gynecology, by Isabelle Gauthier & Lisa Vinebaum

A thorough and classic examination on tried and true herbal treatments for common gynecological problems, as well as great basic sexual health info for anyone with a uterus. It begins, “Patriarchy sucks. It’s robbed us of our autonomy and much of our history. We believe it’s integral for women to be aware an in control of our own bodies.” Diagrams and herbal remedies teach you how to diagnose and heal many basic problems from bladder infections to inducing your period to ease cramps to even dealing with pregnancy. Learn herbal remedies to ease every stage of the menstrual cycle. There’s references to further reading, descriptions of herbs, and even a section on aphrodisiacs. The sections include: Body Mapping (in brief), About Menstruation, Love in the Age of Aids, 35 years of fertility, STDs and Other Aliens, The Ovaries and the Uterus, Aphrodisiacs, How to Prepare and Use Herbs, Picking Your Own Herbs, Herbal Properties and Dosages, Interesting Reading, Useful Addresses. This book deserves to sit next to your copy of Our Bodies, Our Selves.

Support: Feminist Relationship Tools to Heal Yourself and End Rape Culture, by Cindy Crabb

Support encourages everyone to take a step back, listen, think, and talk about sex, consent, violence, and abuse. If you or someone you know have ever been assaulted or victimized, how to be an ally can be confusing. These words and the connection they offer can help. With ideas and encouragement to help yourself and others cope with, prevent, and end sexual violence and abuse, this collection of personal experiences, advice, guest articles, and comic excerpts wants to help.

Self-Compassion: Be Kind to Yourself Instead of Striving for Bullshit “Self-Esteem,” by Dr. Faith G. Harper

For decades, the U.S. has been obsessed with “self-esteem” or rather with our lack of it. But self-esteem isn’t actually that great, and getting all puffed up about yourself isn’t exactly a recipe for the good life. How about self-compassion instead? Bestseller Dr. Faith explains the difference between the two and offers some helpful exercises in developing more compassion for yourself. It’s actually very different, she explains, than letting yourself off the hook for your bullshit. It’s more helpful to accept that you’re human so that you can learn and grow rather than push aside your problems or wallow in your mistakes. Also, kindness to yourself helps you be more kind to other people as well. Everyone wins!


Fireweed #1: A Zine of Grassroots Radical Herbalism and Wild Foods Connecting With Kids and Family Life, by Jess Krueger 

Fireweed, as the full title implies, is all about introducing your kids to plants. It’s about teaching young children the joy of gathering edibles, and making them into candies, teas, jellies, or even medicines. There’s tips for going on plant walks, and suggestions for good introductory plants like ginger, mint, and marshmallow. There are recipes for prickly pear crisp, catnip tea, and simple fermented herbal infusions. The authors conduct a couple interviews with parents about their experiences sharing plants with their children. This zine is really inspiring.  

Self As Other: Reflections on Self-Care, by  Corina Dross &  CrimethInc

In activist circles and elsewhere, it has become commonplace to speak of self-care, taking for granted that the meaning of this expression is self-evident. But “self” and “care” are not static or monolithic; nor is “health.” How has this discourse been colonized by capitalist values? How could we expand our notion of care to encompass a transformative practice?

Following “For All We Care,” analyzing the contradictory currents within the category of care, Crimethinc presents “Self as Other,” combining that text with three more essays in which individuals recount their personal struggles with the concept and practice of care.

Shop the list for even more of our radical self-care titles, or check out some packs. Keep taking care of each other!

What Does a Publisher Need to Distribute Books? (A People’s Guide to Publishing)

Most small presses use a trade distributor. What do they do? What are the components of a distributor’s function? Can you do them yourself? What does a distributor do? What does a distributor look for? This week we take a look at these things and more, as we unpack distribution! (Metaphorically, although our kickass warehouse team unpacks distribution literally almost every day.)

Get the People’s Guide to Publishing here, and the workbook here!
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Bookstore Solidarity Project: Alibi Bookshop of Vallejo, CA (A People’s Guide to Publishing)

Nestled deep in the heart between San Francisco and Sacramento lives the Alibi Bookshop! This week, in the latest of “What makes all of these cool indie bookstores tick?” we present to you, their proprietor, Karen, to unpack what publishers could do better to interface with stores like hers and the funniest things that happen when you bring back the 90s.

You can check out the other interview we did with Karen on the blog here.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!