Business of Publishing: How to Write a P&L statement

This is the ninth post in our ongoing Business of Publishing series by Joe Biel, the author of A People’s Guide to Publishing. This edition tackles an important but more advanced question, “how much can I afford to spend on the book that I am publishing?”

While, on the surface, any answer to a question like this seems to be built from a steady diet of bullshit, books are remarkably consistent. Unlike cookies or soft drinks, most books are not branded. A book from a major house sits next to your book and others from indie presses. If you’ve successfully developed your book, you are providing each reader with enough information to make a choice based on their own experiences, observations, and tastes.

Let’s begin! For those following along at home, I’ve created this spreadsheet that you can download or duplicate and edit. And as you’ll see, there are fairly predictable formulas for everything.

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The upper left hand corner begins with the title, author, and book’s release season. Lines 5 and 6 include retail prices for each format. If you’re doing a hardcover, you’d include that as well. Lines 9 and 10 list the author’s royalty by format as well as any advance payment that they receive. Traditionally this advance is your projected first two years of royalties paid in advance.

Line 13 is income from selling film or translation rights or foreign territory rights but it’s best not to plan for this in advance since even commitments can fall apart as the licensee changes their plans.

Beginning in column D, lines 4-5 predict what will likely be the sales in bookstores as well as returns and revenues. These numbers are based on your comparable titles and their selling habits. It’s best to be conservative here so that your expectations are reasonable and you aren’t shocked when you see your actual sales and returns.

Lines 7-8 predict similar sales in the direct market, which would include sales at your own events, via your own website, to non-trade stores that buy non-returnable, and books sold to the author. Again, these numbers should be conservative and based on figures in reality that you are seeing elsewhere.

Scooting over to column I, we’re looking at the publisher’s expenses for putting the book together from editorial to production to licensing to eBook conversion to paper, printing, and binding costs. Fiddle with these numbers to see what you can afford for a project before committing with an author.

Next, back on column D and lines 12-16, we’re looking at sales minus returns minus development costs minus author royalties. This will tell you what your gross profit is.

Next, we subtract operating costs (“the bottom line”), like rent, staff, telephones, envelopes, warehousing, etc. These should comprise every expense that you’ll have to pay for even if you don’t work on a book during a given month. Subtracting your gross profit from your bottom line will tell you how much actual profit the publisher is earning from each book. In this example, it’s less than $62. This example represents the most statistically likely outcome for a book like this. Publishing is about volume so to make up for these low returns, you can either produce tons and tons of books (called a “paper mill” in the industry”) or land a few heavy hitters every year. Your choice, kind of.

Another vital part of the P&L is to evaluate a year or two later how well the book did against expectations. If a book does not sell as well as expected, it’s important to figure out why. Was tons of new competition added? Did interest in the subject fade away? Was it revealed that the author’s cure for cancer was actually bogus and their credibility tanked? Was there a major developmental error in the cover/title/subtitle that confused readers about what the book offered or how it was unique? Answer these questions. Similarly, if a book did better than expected, it’s similarly important to figure out why and repeat these events with other titles.

Alternately, to demonstrate how these traditional contracts still benefit the author, I showed an alternate royalty model where the author takes 50% of the profit. But as you can see, comparing cell G29 to G15, 8% of the cover price ends up being more than 50% of gross profit in most cases until you really land a bestseller.

Due to Amazon’s immense marketing budget and campaign to convince authors that publishers are greedy and obsolete, many authors don’t understand why the traditional 4-8% paperback royalty is still much more in their favor than self-publishing on Kindle and CreateSpace so I’ve made a chart for that too.

publishingmode

 

On the Podcast: Jazmine Wolff Schultz

Co-founder of the Why Not? Fest in Minot, North Dakota, Jazmine is a shining beacon that you can change your community by getting involved and rocking and rolling. She loves to be organized. People that don’t do what they agreed to get under her skin. She shows us how even tragedies like suicide can inspire communities to create the greatest memorial music festival.

Rocking & rolling with her eight-year-old bandmate.

Rocking & rolling with her eight-year-old bandmate.

Jazmine painstakingly hand painted this sign in 2015.

Jazmine painstakingly hand painted this sign in 2015.

The punk festival. Promoted at the local grocery store.

The punk festival. Promoted at the local grocery store.

How Amica’s World won us over


Microcosm is the sort of place where we have an idea, the wilder the better, and immediately implement it. This leads to some big bellyflops, but our silliest, most outlandish ideas have often led to our best successes. Whether it’s books, business formulas, or how we manage our building or alphabetize the books our store, we tend to do things differently than most. The best way for us often looks deranged and physically impossible to others—like hauling furniture by bike, doing most of the work on our building ourselves, and publishing books that go against every piece of conventional publishing wisdom out there and still end up being our bestsellers. These things not only works for us, it’s the reason that we get to keep getting up in the morning to make books that matter to us and our readers.

So when Meadow Shadowhawk got in touch to tell us that she, her husband, and their son Washo share their small home and yard outside of Portland with a six foot tall livestock bird with dangerously fragile legs who requires constant attention, hogs the remote, and causes massive everyday trouble for the whole family, we got it. A giant, loving, pain-in-the-neck bird is a great metaphor for the choices we all make that baffle friends and strangers but that for us are essential and make life worth living.

Working on making Amica’s World, the book about this bird, a reality has been personally delightful, and also made us all the more aware of the value of this sort of story in the world. “Do not do this at home” is a major message of the book, but at the same time, it’s a parable about the absolute imperative of doing what you’re best at and pursuing your life’s passions and needs. For most of us, that’s not understanding and relating to birds in the profound way that Washo Shadowhawk does. But whatever it is for you, what are you waiting for?

Back Amica’s World on Kickstarter to help us get this book out into the world, and into your own hands. The rewards are pretty special (several of them involving Amica’s feathers!), so be sure to look through the list.

Our August Indie Bookstore Valentine: King’s Books in Tacoma

The giant mural on the wall of King's booksWe have long been fans of King’s Books in Tacoma, Washington. It’s a humongous store full of new and used books and it’s clear from the minute you walk in that it’s run by kindred spirits. I’m not going to say it’s curated, because that word implies a sort of holier-than-thou poshness that is absolutely not going on here. But like any good bookstore, the books are chosen by someone who knows what they like and cares what you’ll like. A huge bonus is that it’s in Tacoma, which is, as locals told us, the best-kept secret of the Pacific Northwest, and it really is a place we recommend visiting over Portland or Seattle. When you go there, be sure to visit King’s.

King’s owner sweet pea Flaherty answered these questions over email. He promised photos, but for now you’ll have to make due with this one I found on the Tacoma Ledger‘s website.

1. According to your website’s About page, “Originally founded by King Ludwig I as a gift to Lola Montez, King’s Books was painstakingly moved to Tacoma on April 1, 2000.” There are some major historical gaps here—do you mind filling them in a bit? What made the store proprietors choose Tacoma? Were they fleeing a scandal? What is their stance on the rational dress movement?

Right. So what had happened was, Lola Montez had an illegitimate daughter named Fanny Gilbert. Fanny was an entrepreneur who, in her early 30s, bought passage to Tacoma, shortly after its founding. She set up the leading brothel near the port, appropriately titled Fanny’s. The ensuing wealth was passed down until several times great-granddaughter Petunia Smirk brought the original bookstore over from Bavaria. I think that should clear any historical gaps.

At King’s Books, we are strongly opposed to the rational dress movement. Our clothing closest resembles that of Flo-Jo, while also mixing stripes and patterns, not to mention warm and cool colors. Plus corsets are required for all employees, including the cats.

2. What are your favorite books right now and why? What about your favorite Microcosm title?
My most recent favorite read is The Core of the Sun by Johanna Sinisalo. In modern Finland, women are raised as vapid commodities and all drugs are banned. The most easily smuggled drug is capsaisin, the component of chiles. It is a quirky, feminist, bizarre take on society.

I also love all the picture books coming out where you get to learn about little-known historical figures, like Miss Mary Reporting, The First Step, The William Hoy Story, and Solving the Puzzle Under the Sea, about one of the first female sports reporters, a school desegregation case from 1847, a deaf baseball player, and the woman who mapped the ocean floor respectively.

King’s Books does well with the biking titles, like Bikenomics and Our Bodies, Our Bikes. My most favorite title has to be Walking with Ramona. I haven’t done the tour yet, but I CANNOT WAIT! I might cry.

3. How did you get involved in bookselling? Can you share any hair-raising/funny stories?
I became a bookseller because I was always in bookstores. They are among my favorite places, so it was a natural transition. After my first bookselling convention, I knew I wanted to make it my life.

King’s Books has had a number of, um, colorful customers over the years, including a woman usually in a Marilyn wig who cut pictures of Gandalf out of books (as she thought he was God) and once bled profusely on our floor and a man who is possibly an Amish robot and/or a cannibal who has a number of interesting theories about the most random of topics.

4. What do you think the future holds for the book industry?
Independent bookstores are thriving. I think bookstores that are community centers will only increase their relevance. I love the close relationships bookstores have forged with independent publishers over the last decade. I am always excited to see the smart, innovative things independent bookstores across the country are doing.

Anything else I ought to be asking?
We have two store cats, both rescues, both named by the public. Atticus (Finch, obv) has been with us for a decade and is all black. Herbert (from Tacoma native Frank Herbert) has been with us since October and is a tuxedo cat. They are the welcomers of readers and the scourge of canines.

Visit King’s Books at 218 St Helens Ave in Tacoma, Washington every day from 11-7!

Am I Stealing Your Art?: An Infographic

Microcosm Chainring Heart logoWe’ve been lucky enough to have a few designs in our catalog so popular that they get rampantly bootlegged. The most-stolen designs also happen to be our most popular, including Microcosm’s logo, the chainring heart, as well as Joe Biel’s iconic bicycle designs Put the Fun Between Your Legs and, the most popular of them all, Evolution.

When someone uses these images without our permission, they don’t always realize that they’re stealing. In reality, it’s pretty much the same thing as if they came into our store and walked out with a bunch of books without paying. We spend a lot of time laying it out for folks, and so we were stoked to find Portland designer Erika Schnatz‘s infographics about the topic. She’s created the clearest visual explanation we’ve ever seen of how you know what you can use and when, and how to register your own copyrights.

Erika kindly gave us permission to post her explanation of fair use (which answers the question: “Is it ok to use this thing I didn’t design?”) here. See it below! You can also download an interactive pdf and see her other copyright flow charts as well as her diverse other design work (and hire her!) at right here at her website.
Fair Use and Copyright Infographic by Erika Schnatz

Indie Bookstore Romance: We Heart Quimby’s!

quimbys-art quimbys-comics quimbys-DevilLady quimbys-krampus quimbys-microcomicssign quimbys-mug quimbys-OutsideSign quimbys-storefront quimbys-storiey quimbys-zines quimbys-zlumberparty

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Quimby’s, the most adorable bookstore in Chicago, and is about to celebrate its 25th anniversary! Microcosm has been working happily with them for many—most?—of those years to get adorable books into the hands of adorable readers like you. (Sorry, we get a little soppy about these things sometimes). When it began, it was a rare outpost of underground literature and zines. Today, it still carries that banner, and it’s impossible to go in without finding a book you absolutely must have an several more that you are very reluctant to leave behind. For our Indie Bookstore Love feature in July, we’re telling you all about them so you can go visit… and buy our books from them, along with many other fine books, zines, and print media of a less easily categorizable nature. You can find them at 1854 W. North Ave, in the Wicker Park neighborhood of Chicago.

Quimby’s boss Liz Mason sat down and answered some of our questions for the occasion, and sent a whole ton of photos!

What’s the story of Quimby’s? How did you get involved in all this stuff to begin with?

Quimby’s is an independently owned bookstore that sells independently-published and small press books, comics, zines and ephemera. We favor the unusual, the aberrant, the saucy and the lowbrow.

On September 15th, 1991, Steven Svymbersky, the founder of Quimby’s, opened the store in Chicago on 1328 N. Damen (at Evergreen) in Wicker Park, in a 1000 sq. ft. space. Since 1985 he had published over 50 zines with his friends, and had published Quimby Magazine for five years in Boston. Steven explained the philosophy of the store with these words: “I really want to carry every cool – bizarre – strange – dope – queer – surreal – weird publication ever written and published and in time Qvimby’s will. Because I know you’re out there and you just want something else, something other, something you never even knew could exist.” (And yes, that was a V.) In 1997 Steven sold the store to Eric Kirsammer, the owner of Chicago Comics. Steven moved to Amsterdam with his family shortly thereafter. Eric purchased the store from Steven in order to continue Steven’s commitment to the First Amendment. After a few years, the rent became too expensive to keep Quimby’s at the same spot in which Steven had opened it. Eric moved it to it’s current locale, 1854 W. North Avenue, to provide it with a more permanent location. He also still owns Chicago Comics. Quimby’s and Chicago Comics have a reciprocal “sister store” relationship, where we transfer materials between each other and often collaborate on ordering, outreach and off-site events.

I got involved because I sold zines at Quimby’s in the 90s and harassed them until they hired me. I’ve been working here for 15 years.

What’s the funniest encounter or wild story that has happened in Quimby’s (or because of Quimby’s?)

I would say the craziest story is that of the nameless gentleman who donated to Quimby’s a huge storage facility compartment full of erotica and porn with the caveat that we drive a cargo van to a rural area and pick it up ourselves. He wouldn’t tell us his name or why he was getting rid of it. Nor would he accept money or store credit as thanks.

When did you start working with Microcosm? Do you have a favorite book or zine by us? What are your favorite things to read lately, generally?

I started working with Microcosm when I started working at Quimby’s, because back then Microcosm was just a few zines on consignment. My fave Microcosm title is probably Xerography Debt, but maybe that’s just because I’m a contributor. But also it’s because it’s interesting to see what other zinesters and zine enthusiasts are enjoying. Lately I’ve been enjoying reading things in all sorts of different things (There Goes Gravity by music journalist Lisa Robinson, The Vorrh by the artist B. Catling, the new graphic novel Patience from Dan Clowes). But also, I’ve had my nose buried in mini-comics I bought at CAKE (Chicago Alternative Comics Expo) recently, so I’ve been enjoying the new comic from comics collective Trubble Club, Sara Becan’s Stockholme Is Sauceome, and the new issue of John Porcellino’s long time series King-Cat. Also of note: someone consigned a zine here that cracks me up called Crunch: A Taco Bell Fanzine. How could I not love that?

You’ve been in a position to watch as independent publishing and zine culture have gone through some huge changes over the years. How would you describe those? What do you predict will happen in the next 5 years?

There are a lot more resources offered to make publishing easier than ever before, what with all the DIY-advice-offering in both print and digital. Zines about how to make zines! Zines about how to make books! Books about how to make zines! Websites on how to make zines about making zines about books! Also, the internet really has changed everything, and has in some ways, become the great normalizer in that there are no more “gatekeepers” for “cool” stuff. Zines and their brethren mini-comics and chap books are a lot easier to come by. There are a ton of websites devoted to promoting, distributing, selling, ordering and archiving them, not to mention commerce websites creators can use to get the word out about their work. Another thing that has changed is that the punk rockers that made zines when they were younger are growing up and becoming teachers, librarians and zine archivists that teach younger folks about zines, inspiring a new generation to conitnue writng about the same isolation and unhappiness as their mentors did before them.

Anything else I ought to ask?

Yes! This year Quimby’s turns 25!

If you’re in Chicago, drop by Quimby’s to say happy birthday and check out their brilliant selection of independently published reads! Thanks Quimby’s! We can’t wait to keep working with you for decades to come.

Now Kickstarting: Defensive Eating with Morrissey & Comfort Eating with Nick Cave

Update: Thanks to 560 Kickstarter backers, these books have been funded! If you missed the project, that’s okay: You can order books directly from us. Here are our permanent pages for Comfort Eating with Nick Cave: Vegan Recipes to Get Deep Inside of You and Defensive Eating with Morrissey: Vegan Recipes from the One You Left Behind

We’re extra excited about the Kickstarter project we’re running until July 14:

These books started out as zines by Automne Zingg (if you like her project video, you’ll love her video performances as Lacey Spacecake, featuring her illustrations of sad Nick Cave and bummed Morrissey using food to make themselves feel better. We asked vegan chef and queercore chanteur Joshua Ploeg to pen recipes to go with each illustration in the book. He put the back catalogs of first Nick Cave and then Morrissey on his kitchen radio and whipped up some lyrically inspired and laugh-til-you-cry delights.

The result of this magic combo? Two crass, classy, and delightful hardcover books that’ll help get you through the hardest and hungriest times of your life. They come out in October; back the Kickstarter and you’ll get them earlier. Back for a little more and you’ll get a pile of other books of music, comix, and/or vegan food — or a bit more than that, and Automne will write you a song or draw a custom portrait of YOU eating your favorite food. Or perhaps Joshua will come to your town and cook you a meal!

sad moz vegan cookbook cover sad nick cave vegan cookbook cover

Applicant by Jesse Reklaw, reviewed!

applicant zine coverWe ask every intern to write a review of one of our books. Dane chose Jesse Reklaw’s Applicant. Here’s what he made of it:

I once had a roommate who told me that he simply didn’t like me as a person. This isn’t the sort of thing people say to one another, and for good reason. That level of honesty is more than hurtful. It is existentially threatening. One really cutting opinion from a trusted source can throw you, or at least me, straight back to an adolescent tailspin. Have you ever looked into your own eyes, late at night in the bathroom mirror, and whispering, asked yourself as honestly as you know how, “What the fuck?” This is Applicant.

In Applicant, earnest portraits of students are juxtaposed with the backhanded assessments of their professors and employers, people they trusted, spent countless hours with, looked up to. “Lack of personal discipline” reads the confidential recommendation under the portrait of a beefy grad student. Me too, brother. Next to a clean cut young man: “Somewhat too concerned with himself.” Which, if you have to ask.

The savagery is disturbing in the best way. This is the perfect book to leave on the back of your toilet if you’d like to introduce your guests to the horror of the void in the middle of their business. It is like looking through other people’s medicine cabinet. It’s like walking a mile in your sad-eyed uncle’s saggy BVDs. It is engrossing and strange but you will be glad you can leave whenever you need to. Reading Applicant is not unlike watching a pack of gazelles being ripped down by tweed-clad cheetahs. Part of me wants the naively hopeful gazelle to get away unharmed. Another part of me loves the spectacle of their demise.

But Applicant is more than absurdist-horror. The glimpses into the inner sanctum of 70s old-boy academia elevate this little pamphlet into read-out-loud-at-parties hilarity. Women are revealed to be on the brink of hysteria, if not childbirth. “Miss M___ is a black woman,” begins one assessment so fraught that, like fine art, it defies true analysis. I find myself wondering whether it is unbecoming to enjoy this as much as I do. Certainly to the people involved, there is nothing funny here, least of all to the hysteric young grad students apparently strewn about the Ivy League. I hope they never come across this book. One can only speculate what condition their nerves are in after all those children.

Fortunately, time and anonymity declaw the savagery. Whatever happened to these students has happened and they have made it or not, and the professors are all dead or retired and their prejudices are on the way out. The hope and pain and potential devastation are all safely in the past. Does that make it better to laugh at these people? But then I’m not laughing, at least not anymore. Instead I lean in, look each of them deep in the eyes and whisper, “What the fuck? What the fuck?”

On Grief

Dr Faith Grief zine coverThis week, in the midst of national grieving, I happened to be editing a new zine by Dr. Faith… about grief. When I sent back the edits, I asked if she had any thoughts to share for folks coping with the tragedy in Orlando. She sent along the thoughts on Intimacy in Times of Fear she’d posted on her own blog, and suggested we blog an excerpt from her zine: The Griever’s Bill of Rights. Here it is:

“June Cerza Kolf created a Bill of Rights for the Bereaved, published in her book How Can I Help?. Her bill of rights, with my slight alterations and suggestions are as follows:

Grievers Bill of Rights
1) Do not make me do anything I do not wish to do.
Unless you are in literal danger, you have the right to not have someone’s will forced upon you. Even if it is for your own good. Even if they are dead right and have all the best intentions. At least not in those first days and weeks when you are absolutely shattered. Keep breathing in and out. It can wait.
2) Let me cry.
Fuck, yes. Cry. Be angry. Be numb. Be hysterical as all fuck. Whatever you are feeling is what you are feeling. Don’t hurt yourself, don’t hurt others. But get whatever you need to get out OUT.
3) Allow me to talk about the loss.
Kolf’s original said “the deceased.” But I’m opening this up to any grief experience. You get to talk about it. If you don’t have people who can be with you in that process, find a good counselor or join a support group. Find closure. Don’t hold in your story. Telling our story helps us find meaning and helps us heal.
4) Do not force me to make quick decisions.
If decisions need to be made quickly, pick someone you trust to be your point person. Everything that isn’t pressing can fucking wait. You don’t have to make decisions when you are reeling. In fact, making BIG decisions right after a huge loss often leads to regret and damaging fall-out in the end.
5) Let me act strange sometimes.
You may be fine for long periods of time and then something may trigger you. You may not even know what. But you may weird out. You’re allowed. You’re allowed to act strange. You are allowed to not even know why. With time you will start to recognize these triggers and be prepared for their eventuality.
6) Let me see that you are grieving, too.
It can be very healing to share your grief, whether with someone who is hurting along with you or for your pain. Human connection is vital.
7) When I am angry, do not discount it.
Anger is a secondary emotion. It’s coming from a place of pain and makes sense. You’re allowed anger as part of your experience. It’s a healthy part of the process and can be extraordinarily healing if you attend to it.
8) Do not speak to me in platitudes.
This goes back to what to say/what not to say. Platitudes are far worse than silence. They are a tiny Snoopy band-aid on an enormous wound. They don’t help, they don’t heal.
9) Listen to me, please!
You have the right to be heard. Not just listened to enough to respond to, but deeply heard in your experience. If you aren’t getting that from the people around you, ask for it. Or find it in a more formal support experience (therapy, self-help group, etc.)
10) Forgive me my trespasses, my rudeness, and my thoughtlessness.
Ok. Don’t intentionally be a dick because you can get away with it. But you do have leeway in this regard. You are not responsible for the care and feelings of others. You need to try to not actively be awful, but you get space to be spaced. Keep breathing. Apologize if you do or say something un-fabulous. But don’t beat yourself up for being in the muck if that’s where you are.”

***

In case you haven’t discovered her work yet, Dr. Faith G. Harper is one of our most prolific authors whose book hasn’t even come out yet. Her forthcoming book Unfuck Your Brain will be available in fall 2017; meanwhile, her constantly growing collection of zines combine science, compassion, and a lot of wonderfully hilarious swearing to tackle topics from Anger and Anxiety to healthy Relationshipping. The Grief zine comes out as soon as it’s back from the photocopier.

Indie Bookstore Love: The Powell’s Interview

Kevin Sampsell poses beside the book pillar at the entrance to Powell's BooksWhat can we say about Powell’s Books? It’s a huge, used-and-new, independent bookstore in downtown Portland that takes up a whole city block, plus a couple of smaller but still large and equally interesting outlying stores. It’s one of the best things about living in Portland, and any time we need inspiration—professional or otherwise—we head straight to one of their locations to get lost in the stacks. It never fails.

Powell’s has also been one of Microcosm’s longest running customers. Starting almost 20 years ago, when Joe moved the business from Cleveland to Portland (you can read about those early days in his new book, Good Trouble), and continuing to this month when we’re partnering with Powell’s to spread the indie bookstore love. All month, Powell’s is featuring our newest edition of The Zinester’s Guide to Portland at every register. And for a week mid-month, you can see a display of Microcosm books at their downtown store—keep an eye out for it.

For this month, we asked Kevin Sampsell, who we’ve long had the pleasure of working with during his 15 years and counting reign over the downtown Powell’s storied Small Press section. When not curating the zine rack and slinging books, Kevin’s writing, editing, and running his own small press, Future Tense Books.

1. What’s your history working with Powell’s? How did you become the Small Press guy?
I started working at Powell’s at the end of 1997 as a holiday temp but I dug my claws in and worked hard and passionately so they couldn’t let me go. In 1998, I became an events coordinator, which means I get to schedule and host author events at the store, which is a privilege and a thrill. I became the small press guy around 2001. My predecessors were the amazing Vanessa Renwick and the late great Marty Kruse. Running the small press section is almost like running my own store. It’s an amazing experience. I love my jobs.

2. Do you remember your first encounter with Microcosm? Do you have any embarrassing or hair raising stories about our early days in Portland?
I remember Joe riding his bike down to the store with his plastic buckets strapped on with all the zines and books crammed into them. A couple of times the zines would be a little rough around the edges or dirty from the rain or dirt. I’d have to flatten out things or wipe them clean before I put them out on the shelf.

3. What’s your favorite Microcosm book or zine?
I was a big supporter of the Zinester’s Guide to Portland, even in its first pamphlet-size format. I thought it was a good idea, and before Microcosm had bigger distribution, I’d be the one who had to email you guys and ask for more. Eventually, after the more polished paperback editions came out, our main book purchasers wised up and started buying them in chunks of hundreds. It’s been one of our most consistent best-selling books in the store for several years now.
Some of my other favorites over the years have been Coffeehouse Crushes, Indestructible by Cristy Road, Sarah Royal’s The Book Bindery, the About My Disappearance zines by Dave Roche, and Sarah Mirk’s Sex From Scratch.

4. You’ve been a mentor and something of a bellwether for Portland’s small press and zine culture. How have you watched those scenes change over time? What do you predict for the future?
Thank you. I have always enjoyed supporting small presses and individuals through my job. The scene here has grown just as the city has grown–very quickly and with a wide swath. I think we’re slowly getting more diverse and inclusive and there’s a beautiful synergy that can often be witnessed between established writers and authors and newer writers coming up. I think that’s one of the reasons writers keep moving here, because they know something special is happening here. But in the last couple of years, the rent problems are making it a challenge to stay here. It’s a trend (the higher cost of living) that I hope doesn’t continue because when you discourage the creative class—who often come from financial struggle–it results in the sad decline of artistic excitement in a city. I don’t want that part of Portland to be “over”—I want it to to stay a haven for artists and risk-takers.