{"id":3598,"date":"2021-03-25T17:18:34","date_gmt":"2021-03-25T17:18:34","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=3598"},"modified":"2021-03-25T17:18:51","modified_gmt":"2021-03-25T17:18:51","slug":"how-do-publishers-find-a-trade-distributor","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2021\/03\/how-do-publishers-find-a-trade-distributor\/","title":{"rendered":"How Do Publishers Find a Trade Distributor?"},"content":{"rendered":"\n<p>On today&#8217;s <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, Joe and Elly tackle a question we are asked all the time: how can a new or small publisher attract a trade distributor who can sell their books to bookstores, among other places? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How do I attract a trade distributor? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LUvHShPiZoo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On today&#8217;s People&#8217;s Guide to Publishing podcast, Joe and Elly tackle a question we are asked all the time: how can a new or small publisher attract a trade distributor who can sell their books to bookstores, among other places?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,26],"class_list":["post-3598","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-business-of-publishing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>On today's <a href=\"https:\/\/microcosm.pub\/podcast\">People's Guide to Publishing podcast<\/a>, Joe and Elly tackle a question we are asked all the time: how can a new or small publisher attract a trade distributor who can sell their books to bookstores, among other places? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=LUvHShPiZoo\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=LUvHShPiZoo\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","my_excerpt_rendered":"\n<p>On today&#8217;s <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, Joe and Elly tackle a question we are asked all the time: how can a new or small publisher attract a trade distributor who can sell their books to bookstores, among other places? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How do I attract a trade distributor? 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