{"id":3620,"date":"2021-04-15T14:53:19","date_gmt":"2021-04-15T14:53:19","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=3620"},"modified":"2021-04-15T14:54:57","modified_gmt":"2021-04-15T14:54:57","slug":"how-do-publishers-find-their-niche","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2021\/04\/how-do-publishers-find-their-niche\/","title":{"rendered":"How Do Publishers Find Their Niche?"},"content":{"rendered":"\n<p><a href=\"https:\/\/youtu.be\/mqpQQUzIS3U\">This week<\/a> on the <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, Joe and Elly answer a reader question from someone who wants to start a regional publishing company but isn&#8217;t sure how to figure out what format and market niche to pursue. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Does a Publisher Select Their Focus? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mqpQQUzIS3U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week on the People&#8217;s Guide to Publishing podcast, Joe and Elly answer a reader question from someone who wants to start a regional publishing company but isn&#8217;t sure how to figure out what format and market niche to pursue.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,26],"class_list":["post-3620","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-business-of-publishing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/youtu.be\/mqpQQUzIS3U\">This week<\/a> on the <a href=\"https:\/\/microcosm.pub\/podcast\">People's Guide to Publishing podcast<\/a>, Joe and Elly answer a reader question from someone who wants to start a regional publishing company but isn't sure how to figure out what format and market niche to pursue. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/mqpQQUzIS3U\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/mqpQQUzIS3U\n<\/div><\/figure>\n<!-- \/wp:embed -->","my_excerpt_rendered":"\n<p><a href=\"https:\/\/youtu.be\/mqpQQUzIS3U\">This week<\/a> on the <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, Joe and Elly answer a reader question from someone who wants to start a regional publishing company but isn&#8217;t sure how to figure out what format and market niche to pursue. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Does a Publisher Select Their Focus? 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