{"id":3707,"date":"2021-08-05T15:17:22","date_gmt":"2021-08-05T15:17:22","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=3707"},"modified":"2021-08-05T15:17:22","modified_gmt":"2021-08-05T15:17:22","slug":"should-publishers-try-to-compete-with-amazon-on-price","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2021\/08\/should-publishers-try-to-compete-with-amazon-on-price\/","title":{"rendered":"Should Publishers Try to Compete with Amazon on Price?"},"content":{"rendered":"\n<p>T<a href=\"https:\/\/youtu.be\/tbrCDwefgzw\">his week<\/a> on the People&#8217;s Guide to Publishing <a href=\"https:\/\/microcosm.pub\/podcast\">podcast<\/a>, Joe and Elly answer a reader question from a bookseller wondering if they should try to match the prices in their store to the prices they find online, which are often much lower (but sometimes much higher) than the cover price. <\/p>\n\n\n\n<p>Of course we legally can&#8217;t advise any publishers on how to price their books, and we don&#8217;t do that here, but we do discuss some strategies and perspectives for managing your business in a market where price is problematic. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Should Publisher Price Against Amazon? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tbrCDwefgzw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week on the People&#8217;s Guide to Publishing podcast, Joe and Elly answer a reader question from a bookseller wondering if they should try to match the prices in their store to the prices they find online, which are often much lower (but sometimes much higher) than the cover price. Of course we legally can&#8217;t&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microcosmpublishing.com\/blog\/2021\/08\/should-publishers-try-to-compete-with-amazon-on-price\/\" title=\"Read Should Publishers Try to Compete with Amazon on Price?\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,26],"class_list":["post-3707","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-business-of-publishing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>T<a href=\"https:\/\/youtu.be\/tbrCDwefgzw\">his week<\/a> on the People's Guide to Publishing <a href=\"https:\/\/microcosm.pub\/podcast\">podcast<\/a>, Joe and Elly answer a reader question from a bookseller wondering if they should try to match the prices in their store to the prices they find online, which are often much lower (but sometimes much higher) than the cover price. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Of course we legally can't advise any publishers on how to price their books, and we don't do that here, but we do discuss some strategies and perspectives for managing your business in a market where price is problematic. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/tbrCDwefgzw\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/tbrCDwefgzw\n<\/div><\/figure>\n<!-- \/wp:embed -->","my_excerpt_rendered":"\n<p>T<a href=\"https:\/\/youtu.be\/tbrCDwefgzw\">his week<\/a> on the People&#8217;s Guide to Publishing <a href=\"https:\/\/microcosm.pub\/podcast\">podcast<\/a>, Joe and Elly answer a reader question from a bookseller wondering if they should try to match the prices in their store to the prices they find online, which are often much lower (but sometimes much higher) than the cover price. <\/p>\n\n\n\n<p>Of course we legally can&#8217;t advise any publishers on how to price their books, and we don&#8217;t do that here, but we do discuss some strategies and perspectives for managing your business in a market where price is problematic. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Should Publisher Price Against Amazon? 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