{"id":3855,"date":"2022-01-21T15:41:40","date_gmt":"2022-01-21T15:41:40","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=3855"},"modified":"2022-01-21T15:41:41","modified_gmt":"2022-01-21T15:41:41","slug":"experiments-in-publishing-and-podcasting","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2022\/01\/experiments-in-publishing-and-podcasting\/","title":{"rendered":"Experiments in Publishing (and podcasting)"},"content":{"rendered":"\n<p>Hi all, things got a little wild over the holiday season. We kept posting new episodes of <a href=\"https:\/\/microcosm.pub\/podcast\">the People&#8217;s Guide to Publishing podcast<\/a>, but we stopped posting them to our blog. So here&#8217;s a big post to catch up with what you up on what you missed!<\/p>\n\n\n\n<p>We talked about <a href=\"https:\/\/youtu.be\/Hg47NITSSlg\">how book publishers can experiment<\/a> in order to keep their business limber and growing (but without losing tens of thousands of dollars when those experiments don&#8217;t pan out):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Should a Publisher Experiment? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Hg47NITSSlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We answered one of the questions Microcosm is most frequently asked: <a href=\"https:\/\/youtu.be\/gHGX39kSPbo\">&#8220;Why have I never heard of you?&#8221;<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Have I Never Heard of that Publisher? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gHGX39kSPbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We tackled a reader question about a pretty weird scenario that happens more often than you&#8217;d think: <a href=\"https:\/\/youtu.be\/cuMxfCx_Jok\">What do you do when a publisher pays you for your book and then never publishes it?<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What do you do if publisher pays you but doesn&#039;t release the book? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cuMxfCx_Jok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We gazed into our crystal ball and made some <a href=\"https:\/\/youtu.be\/zjulyuftFIM\">predictions about how the publishing industry will change in the next five years<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Will Publishing Change in the Next Five Years? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zjulyuftFIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We talked about <a href=\"https:\/\/youtu.be\/UdhEoKhqHs0\">sidelines<\/a>! Stickers, buttons, patches, etc. Not very many publishers make this kind of merch to sell alongside their books (unless they&#8217;re heavily influenced by punk music culture&#8230; ahem) but it&#8217;s often a good idea:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why do publishers make shirts, buttons, stickers, and the like? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UdhEoKhqHs0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And finally, we talked about how publishers can <a href=\"https:\/\/youtu.be\/CHgZNsaXZCY\">sell translations, foreign rights, and other licensing deals<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How do I sell translations, foreign rights, and audio of my book? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CHgZNsaXZCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hi all, things got a little wild over the holiday season. We kept posting new episodes of the People&#8217;s Guide to Publishing podcast, but we stopped posting them to our blog. So here&#8217;s a big post to catch up with what you up on what you missed! We talked about how book publishers can experiment&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microcosmpublishing.com\/blog\/2022\/01\/experiments-in-publishing-and-podcasting\/\" title=\"Read Experiments in Publishing (and podcasting)\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,88,26],"class_list":["post-3855","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-business-of-publishing","tag-microcosm-publishing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>Hi all, things got a little wild over the holiday season. We kept posting new episodes of <a href=\"https:\/\/microcosm.pub\/podcast\">the People's Guide to Publishing podcast<\/a>, but we stopped posting them to our blog. So here's a big post to catch up with what you up on what you missed!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We talked about <a href=\"https:\/\/youtu.be\/Hg47NITSSlg\">how book publishers can experiment<\/a> in order to keep their business limber and growing (but without losing tens of thousands of dollars when those experiments don't pan out):<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/Hg47NITSSlg\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Hg47NITSSlg\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>We answered one of the questions Microcosm is most frequently asked: <a href=\"https:\/\/youtu.be\/gHGX39kSPbo\">\"Why have I never heard of you?\"<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/gHGX39kSPbo\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/gHGX39kSPbo\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>We tackled a reader question about a pretty weird scenario that happens more often than you'd think: <a href=\"https:\/\/youtu.be\/cuMxfCx_Jok\">What do you do when a publisher pays you for your book and then never publishes it?<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/cuMxfCx_Jok\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/cuMxfCx_Jok\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>We gazed into our crystal ball and made some <a href=\"https:\/\/youtu.be\/zjulyuftFIM\">predictions about how the publishing industry will change in the next five years<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/zjulyuftFIM\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/zjulyuftFIM\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>We talked about <a href=\"https:\/\/youtu.be\/UdhEoKhqHs0\">sidelines<\/a>! Stickers, buttons, patches, etc. Not very many publishers make this kind of merch to sell alongside their books (unless they're heavily influenced by punk music culture... ahem) but it's often a good idea:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/UdhEoKhqHs0\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/UdhEoKhqHs0\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>And finally, we talked about how publishers can <a href=\"https:\/\/youtu.be\/CHgZNsaXZCY\">sell translations, foreign rights, and other licensing deals<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/CHgZNsaXZCY\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/CHgZNsaXZCY\n<\/div><\/figure>\n<!-- \/wp:embed -->","my_excerpt_rendered":"\n<p>Hi all, things got a little wild over the holiday season. We kept posting new episodes of <a href=\"https:\/\/microcosm.pub\/podcast\">the People&#8217;s Guide to Publishing podcast<\/a>, but we stopped posting them to our blog. So here&#8217;s a big post to catch up with what you up on what you missed!<\/p>\n\n\n\n<p>We talked about <a href=\"https:\/\/youtu.be\/Hg47NITSSlg\">how book publishers can experiment<\/a> in order to keep their business limber and growing (but without losing tens of thousands of dollars when those experiments don&#8217;t pan out):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Should a Publisher Experiment? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Hg47NITSSlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We answered one of the questions Microcosm is most frequently asked: <a href=\"https:\/\/youtu.be\/gHGX39kSPbo\">&#8220;Why have I never heard of you?&#8221;<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Have I Never Heard of that Publisher? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gHGX39kSPbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We tackled a reader question about a pretty weird scenario that happens more often than you&#8217;d think: <a href=\"https:\/\/youtu.be\/cuMxfCx_Jok\">What do you do when a publisher pays you for your book and then never publishes it?<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What do you do if publisher pays you but doesn&#039;t release the book? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cuMxfCx_Jok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We gazed into our crystal ball and made some <a href=\"https:\/\/youtu.be\/zjulyuftFIM\">predictions about how the publishing industry will change in the next five years<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Will Publishing Change in the Next Five Years? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zjulyuftFIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We talked about <a href=\"https:\/\/youtu.be\/UdhEoKhqHs0\">sidelines<\/a>! Stickers, buttons, patches, etc. Not very many publishers make this kind of merch to sell alongside their books (unless they&#8217;re heavily influenced by punk music culture&#8230; ahem) but it&#8217;s often a good idea:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why do publishers make shirts, buttons, stickers, and the like? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UdhEoKhqHs0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And finally, we talked about how publishers can <a href=\"https:\/\/youtu.be\/CHgZNsaXZCY\">sell translations, foreign rights, and other licensing deals<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How do I sell translations, foreign rights, and audio of my book? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CHgZNsaXZCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","_links":{"self":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/3855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/comments?post=3855"}],"version-history":[{"count":1,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/3855\/revisions"}],"predecessor-version":[{"id":3856,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/3855\/revisions\/3856"}],"wp:attachment":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/media?parent=3855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/categories?post=3855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/tags?post=3855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}