{"id":4058,"date":"2022-09-15T14:01:31","date_gmt":"2022-09-15T14:01:31","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=4058"},"modified":"2022-09-15T14:01:31","modified_gmt":"2022-09-15T14:01:31","slug":"do-half-of-all-new-books-sell-less-than-12-per-year","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2022\/09\/do-half-of-all-new-books-sell-less-than-12-per-year\/","title":{"rendered":"Do half of all new books sell less than 12 per year?"},"content":{"rendered":"\n<p>This week on the <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, Joe and Elly tackle a bit of viral misinformation that&#8217;s making the rounds: <a href=\"https:\/\/youtu.be\/io6W7Cz4_iE\">The myth that more than half of new books by major publishers sell less than a dozen copies a year<\/a>. (<a href=\"https:\/\/countercraft.substack.com\/p\/no-most-books-dont-sell-only-a-dozen\">The first comment on this newsletter<\/a>, from someone at NPD Bookscan laying out actual stats, is our primary source.) Don&#8217;t get us wrong, the numbers for most books put out by the biggest publishers are astonishingly bleak. But not <em>that<\/em> astonishingly bleak. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Did 1\/2 of books published in 2021 really sell fewer than 12 copies? (A People&#039;s Guide to Publishing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/io6W7Cz4_iE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week on the People&#8217;s Guide to Publishing podcast, Joe and Elly tackle a bit of viral misinformation that&#8217;s making the rounds: The myth that more than half of new books by major publishers sell less than a dozen copies a year. (The first comment on this newsletter, from someone at NPD Bookscan laying out&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microcosmpublishing.com\/blog\/2022\/09\/do-half-of-all-new-books-sell-less-than-12-per-year\/\" title=\"Read Do half of all new books sell less than 12 per year?\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[14,12,26],"class_list":["post-4058","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-books","tag-business-of-publishing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>This week on the <a href=\"https:\/\/microcosm.pub\/podcast\">People's Guide to Publishing podcast<\/a>, Joe and Elly tackle a bit of viral misinformation that's making the rounds: <a href=\"https:\/\/youtu.be\/io6W7Cz4_iE\">The myth that more than half of new books by major publishers sell less than a dozen copies a year<\/a>. (<a href=\"https:\/\/countercraft.substack.com\/p\/no-most-books-dont-sell-only-a-dozen\">The first comment on this newsletter<\/a>, from someone at NPD Bookscan laying out actual stats, is our primary source.) Don't get us wrong, the numbers for most books put out by the biggest publishers are astonishingly bleak. But not <em>that<\/em> astonishingly bleak. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/io6W7Cz4_iE\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/io6W7Cz4_iE\n<\/div><\/figure>\n<!-- \/wp:embed -->","my_excerpt_rendered":"\n<p>This week on the <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, Joe and Elly tackle a bit of viral misinformation that&#8217;s making the rounds: <a href=\"https:\/\/youtu.be\/io6W7Cz4_iE\">The myth that more than half of new books by major publishers sell less than a dozen copies a year<\/a>. (<a href=\"https:\/\/countercraft.substack.com\/p\/no-most-books-dont-sell-only-a-dozen\">The first comment on this newsletter<\/a>, from someone at NPD Bookscan laying out actual stats, is our primary source.) Don&#8217;t get us wrong, the numbers for most books put out by the biggest publishers are astonishingly bleak. But not <em>that<\/em> astonishingly bleak. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Did 1\/2 of books published in 2021 really sell fewer than 12 copies? 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