{"id":4365,"date":"2023-04-20T13:20:53","date_gmt":"2023-04-20T13:20:53","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=4365"},"modified":"2023-04-20T13:20:53","modified_gmt":"2023-04-20T13:20:53","slug":"how-to-think-about-platform-with-guy-lecharles-gonzalez","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2023\/04\/how-to-think-about-platform-with-guy-lecharles-gonzalez\/","title":{"rendered":"How to think about platform (with Guy LeCharles Gonzalez)"},"content":{"rendered":"\n<p>This week on the People&#8217;s Guide to Publishing podcast, we&#8217;re joined by publishing pundit <a href=\"https:\/\/loudpoet.com\/\">Guy LeCharles Gonzalez<\/a> to discuss that important question: does an author need to already be famous (or have x number of social media followers) to publish a book? Guy walks us through the reality of the situation and turns the tables in a refreshing take\u2014should a publisher also have a platform? Lots of marketing chops and unconventional takes for our loyal readers to noodle on here.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How should publishers think about Platform w\/ Guy LeCharles Gonzalez? (People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zmxR-LDxx6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week on the People&#8217;s Guide to Publishing podcast, we&#8217;re joined by publishing pundit Guy LeCharles Gonzalez to discuss that important question: does an author need to already be famous (or have x number of social media followers) to publish a book? Guy walks us through the reality of the situation and turns the tables&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microcosmpublishing.com\/blog\/2023\/04\/how-to-think-about-platform-with-guy-lecharles-gonzalez\/\" title=\"Read How to think about platform (with Guy LeCharles Gonzalez)\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[14,12,11,119,15,26],"class_list":["post-4365","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-books","tag-business-of-publishing","tag-interviews","tag-marketing","tag-meet-microcosm","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>This week on the People's Guide to Publishing podcast, we're joined by publishing pundit <a href=\"https:\/\/loudpoet.com\/\">Guy LeCharles Gonzalez<\/a> to discuss that important question: does an author need to already be famous (or have x number of social media followers) to publish a book? Guy walks us through the reality of the situation and turns the tables in a refreshing take\u2014should a publisher also have a platform? Lots of marketing chops and unconventional takes for our loyal readers to noodle on here.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/zmxR-LDxx6c\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/zmxR-LDxx6c\n<\/div><\/figure>\n<!-- \/wp:embed -->","my_excerpt_rendered":"\n<p>This week on the People&#8217;s Guide to Publishing podcast, we&#8217;re joined by publishing pundit <a href=\"https:\/\/loudpoet.com\/\">Guy LeCharles Gonzalez<\/a> to discuss that important question: does an author need to already be famous (or have x number of social media followers) to publish a book? Guy walks us through the reality of the situation and turns the tables in a refreshing take\u2014should a publisher also have a platform? Lots of marketing chops and unconventional takes for our loyal readers to noodle on here.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How should publishers think about Platform w\/ Guy LeCharles Gonzalez? 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