{"id":4396,"date":"2023-05-11T15:48:26","date_gmt":"2023-05-11T15:48:26","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=4396"},"modified":"2023-05-11T15:48:27","modified_gmt":"2023-05-11T15:48:27","slug":"what-does-booktok-mean-for-publishers","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2023\/05\/what-does-booktok-mean-for-publishers\/","title":{"rendered":"What does BookTok mean for publishers?"},"content":{"rendered":"\n<p>This week on the <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, we talk about <a href=\"https:\/\/youtu.be\/uk9cZq0S8rc\">the strange and sudden rise of BookTok<\/a> as a driver of, by some reports, 4% of all book sales in the US. Wow! <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What does it mean that Booktok represents 4% of book sales? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uk9cZq0S8rc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week on the People&#8217;s Guide to Publishing podcast, we talk about the strange and sudden rise of BookTok as a driver of, by some reports, 4% of all book sales in the US. Wow!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,26],"class_list":["post-4396","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-business-of-publishing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>This week on the <a href=\"https:\/\/microcosm.pub\/podcast\">People's Guide to Publishing podcast<\/a>, we talk about <a href=\"https:\/\/youtu.be\/uk9cZq0S8rc\">the strange and sudden rise of BookTok<\/a> as a driver of, by some reports, 4% of all book sales in the US. Wow! <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/uk9cZq0S8rc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/uk9cZq0S8rc\n<\/div><\/figure>\n<!-- \/wp:embed -->","my_excerpt_rendered":"\n<p>This week on the <a href=\"https:\/\/microcosm.pub\/podcast\">People&#8217;s Guide to Publishing podcast<\/a>, we talk about <a href=\"https:\/\/youtu.be\/uk9cZq0S8rc\">the strange and sudden rise of BookTok<\/a> as a driver of, by some reports, 4% of all book sales in the US. Wow! <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What does it mean that Booktok represents 4% of book sales? (A People&#039;s Guide to Publishing)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uk9cZq0S8rc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","_links":{"self":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/4396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":1,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions"}],"predecessor-version":[{"id":4397,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions\/4397"}],"wp:attachment":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/media?parent=4396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/categories?post=4396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/tags?post=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}