{"id":6060,"date":"2025-02-24T16:10:56","date_gmt":"2025-02-24T16:10:56","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=6060"},"modified":"2025-02-24T16:13:30","modified_gmt":"2025-02-24T16:13:30","slug":"meet-sara-workinglits-new-marketing-manager","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2025\/02\/meet-sara-workinglits-new-marketing-manager\/","title":{"rendered":"Meet Sara, WorkingLit\u2019s New Marketing Manager"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Over at WorkingLit, Microcosm’s cloud-based accounting and inventory management software for publishers, we’ve made a new addition to the team! Meet Sara.<\/em>

Sara Balabanlilar has been a bookseller, event organizer, undercover gallerist, and co-founder of queer sci-fi bookshop Paraspace Books. Before she came on board with WorkingLit, she was the Marketing & Sales Director at Deep Vellum and Dalkey Archive.<\/em><\/p>\n\n\n\n

What inspired you to take this job?
<\/strong>During the time I\u2019ve spent in the bookselling and publishing industry, the \u201cnumbers\u201d side has interested me greatly (my favorite part of sales conferences has always been the presentation on market trends\u2014I know, I know). While I entered the book industry through creative event organizing and marketing, I\u2019m a steadfast systems person. I love finding\/learning systems that work, integrating them, and helping everyone else with the details. WorkingLit is investing in back-end\/operations expertise, while providing a book worker-led disruption to the HUGE industries that want to rule our creative worlds. And to many hardworking publishers, the numbers side gets complicated fast. I hope to be a part of the solution. Let WorkingLit do the math.<\/p>\n\n\n\n

What should publishers reach out to you about?
<\/strong>You can contact me about marketing and sales, alongside any app support you need, from help with onboarding to day-to-day tech support. As a person with bookstore and publishing experience, I can help translate your requests to the folks working on the technical side \u2013 and answer your questions in ways that make sense to the publishing world. I\u2019ll be your go-between as our team makes changes on the back end and introduces new features.<\/p>\n\n\n\n

Got a question or request? Hit me up. No issue is too wacky. If you\u2019re thinking about it, someone else probably is too. Let\u2019s make WorkingLit work for us, together.<\/p>\n\n\n\n

What\u2019s one thing you wish you\u2019d known when you were starting out in publishing?
<\/strong>I\u2019m going to go even further back. In my first bookstore job, my boss sat me down with an end-of-year P&L report and we went through each line item. I remembered many of the individual sales that went into that concise document, but didn\u2019t know how to connect those small dollar amounts with the huge (hm\u2026 modestly-sized) year-long Profits and Losses document I was seeing. I thought of the data analysis as an occasional opportunity to peek behind a heavy curtain, which would remain closed until the end of next year\u2019s Q4. Oooh, mysterious.<\/p>\n\n\n\n

Y\u2019all. There doesn\u2019t have to be a curtain! We don\u2019t have to mutter incantations to see which books are doing well, which are missing out on potential growth, and which need an extra marketing push. With the right tools, it\u2019s all good 8). Additionally, I wish I could tell my ten-years-ago self, perky event coordinator and sci fi nerd that I was, how much I\u2019d grow to enjoy the analysis and bookkeeping side of things anyway.<\/p>\n\n\n\n

What\u2019s your superhero origin story?
<\/strong>Gosh, what\u2019s the origin of any reader\u2026 I was a lonely kid who traveled a lot and always had a shelf or suitcase of books for company. That about sums it up! Plus, what\u2019s a superhero without a little mystery around their origin story \ud83d\ude09<\/p>\n\n\n\n

The real superheroes were the books and the people who made them, honestly.<\/p>\n\n\n\n

Can we meet your cats?
<\/strong>I was hoping you\u2019d ask. Meet Nickea, my queen, my familiar, my #1. And Pico, oobleck panther.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Want to learn more about WorkingLit or just welcome Sara to the team? Reach out to her at sara(at)workinglit.com!<\/em><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Over at WorkingLit, Microcosm’s cloud-based accounting and inventory management software for publishers, we’ve made a new addition to the team! Meet Sara. Sara Balabanlilar has been a bookseller, event organizer, undercover gallerist, and co-founder of queer sci-fi bookshop Paraspace Books. Before she came on board with WorkingLit, she was the Marketing & Sales Director at… Read more »<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,15,315],"class_list":["post-6060","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-business-of-publishing","tag-meet-microcosm","tag-workinglit"],"my_excerpt":"\n

\"\"<\/figure>\n\n\n\n

Over at WorkingLit, Microcosm's cloud-based accounting and inventory management software for publishers, we've made a new addition to the team! Meet Sara.<\/em>

Sara Balabanlilar has been a bookseller, event organizer, undercover gallerist, and co-founder of queer sci-fi bookshop Paraspace Books. Before she came on board with WorkingLit, she was the Marketing & Sales Director at Deep Vellum and Dalkey Archive.<\/em><\/p>\n\n\n\n

What inspired you to take this job?
<\/strong>During the time I\u2019ve spent in the bookselling and publishing industry, the \u201cnumbers\u201d side has interested me greatly (my favorite part of sales conferences has always been the presentation on market trends\u2014I know, I know). While I entered the book industry through creative event organizing and marketing, I\u2019m a steadfast systems person. I love finding\/learning systems that work, integrating them, and helping everyone else with the details. WorkingLit is investing in back-end\/operations expertise, while providing a book worker-led disruption to the HUGE industries that want to rule our creative worlds. And to many hardworking publishers, the numbers side gets complicated fast. I hope to be a part of the solution. Let WorkingLit do the math.<\/p>\n\n\n\n

What should publishers reach out to you about?
<\/strong>You can contact me about marketing and sales, alongside any app support you need, from help with onboarding to day-to-day tech support. As a person with bookstore and publishing experience, I can help translate your requests to the folks working on the technical side \u2013 and answer your questions in ways that make sense to the publishing world. I\u2019ll be your go-between as our team makes changes on the back end and introduces new features.<\/p>\n\n\n\n

Got a question or request? Hit me up. No issue is too wacky. If you\u2019re thinking about it, someone else probably is too. Let\u2019s make WorkingLit work for us, together.<\/p>\n\n\n\n

What\u2019s one thing you wish you\u2019d known when you were starting out in publishing?
<\/strong>I\u2019m going to go even further back. In my first bookstore job, my boss sat me down with an end-of-year P&L report and we went through each line item. I remembered many of the individual sales that went into that concise document, but didn\u2019t know how to connect those small dollar amounts with the huge (hm\u2026 modestly-sized) year-long Profits and Losses document I was seeing. I thought of the data analysis as an occasional opportunity to peek behind a heavy curtain, which would remain closed until the end of next year\u2019s Q4. Oooh, mysterious.<\/p>\n\n\n\n

Y\u2019all. There doesn\u2019t have to be a curtain! We don\u2019t have to mutter incantations to see which books are doing well, which are missing out on potential growth, and which need an extra marketing push. With the right tools, it\u2019s all good 8). Additionally, I wish I could tell my ten-years-ago self, perky event coordinator and sci fi nerd that I was, how much I\u2019d grow to enjoy the analysis and bookkeeping side of things anyway.<\/p>\n\n\n\n

What\u2019s your superhero origin story?
<\/strong>Gosh, what\u2019s the origin of any reader\u2026 I was a lonely kid who traveled a lot and always had a shelf or suitcase of books for company. That about sums it up! Plus, what\u2019s a superhero without a little mystery around their origin story \ud83d\ude09<\/p>\n\n\n\n

The real superheroes were the books and the people who made them, honestly.<\/p>\n\n\n\n

Can we meet your cats?
<\/strong>I was hoping you\u2019d ask. Meet Nickea, my queen, my familiar, my #1. And Pico, oobleck panther.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Want to learn more about WorkingLit or just welcome Sara to the team? Reach out to her at sara(at)workinglit.com!<\/em><\/strong><\/p>\n\n\n\n

<\/p>\n","my_excerpt_rendered":"\n

\"\"<\/figure>\n\n\n\n

Over at WorkingLit, Microcosm’s cloud-based accounting and inventory management software for publishers, we’ve made a new addition to the team! Meet Sara.<\/em>

Sara Balabanlilar has been a bookseller, event organizer, undercover gallerist, and co-founder of queer sci-fi bookshop Paraspace Books. Before she came on board with WorkingLit, she was the Marketing & Sales Director at Deep Vellum and Dalkey Archive.<\/em><\/p>\n\n\n\n

What inspired you to take this job?
<\/strong>During the time I\u2019ve spent in the bookselling and publishing industry, the \u201cnumbers\u201d side has interested me greatly (my favorite part of sales conferences has always been the presentation on market trends\u2014I know, I know). While I entered the book industry through creative event organizing and marketing, I\u2019m a steadfast systems person. I love finding\/learning systems that work, integrating them, and helping everyone else with the details. WorkingLit is investing in back-end\/operations expertise, while providing a book worker-led disruption to the HUGE industries that want to rule our creative worlds. And to many hardworking publishers, the numbers side gets complicated fast. I hope to be a part of the solution. Let WorkingLit do the math.<\/p>\n\n\n\n

What should publishers reach out to you about?
<\/strong>You can contact me about marketing and sales, alongside any app support you need, from help with onboarding to day-to-day tech support. As a person with bookstore and publishing experience, I can help translate your requests to the folks working on the technical side \u2013 and answer your questions in ways that make sense to the publishing world. I\u2019ll be your go-between as our team makes changes on the back end and introduces new features.<\/p>\n\n\n\n

Got a question or request? Hit me up. No issue is too wacky. If you\u2019re thinking about it, someone else probably is too. Let\u2019s make WorkingLit work for us, together.<\/p>\n\n\n\n

What\u2019s one thing you wish you\u2019d known when you were starting out in publishing?
<\/strong>I\u2019m going to go even further back. In my first bookstore job, my boss sat me down with an end-of-year P&L report and we went through each line item. I remembered many of the individual sales that went into that concise document, but didn\u2019t know how to connect those small dollar amounts with the huge (hm\u2026 modestly-sized) year-long Profits and Losses document I was seeing. I thought of the data analysis as an occasional opportunity to peek behind a heavy curtain, which would remain closed until the end of next year\u2019s Q4. Oooh, mysterious.<\/p>\n\n\n\n

Y\u2019all. There doesn\u2019t have to be a curtain! We don\u2019t have to mutter incantations to see which books are doing well, which are missing out on potential growth, and which need an extra marketing push. With the right tools, it\u2019s all good 8). Additionally, I wish I could tell my ten-years-ago self, perky event coordinator and sci fi nerd that I was, how much I\u2019d grow to enjoy the analysis and bookkeeping side of things anyway.<\/p>\n\n\n\n

What\u2019s your superhero origin story?
<\/strong>Gosh, what\u2019s the origin of any reader\u2026 I was a lonely kid who traveled a lot and always had a shelf or suitcase of books for company. That about sums it up! Plus, what\u2019s a superhero without a little mystery around their origin story \ud83d\ude09<\/p>\n\n\n\n

The real superheroes were the books and the people who made them, honestly.<\/p>\n\n\n\n

Can we meet your cats?
<\/strong>I was hoping you\u2019d ask. Meet Nickea, my queen, my familiar, my #1. And Pico, oobleck panther.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Want to learn more about WorkingLit or just welcome Sara to the team? Reach out to her at sara(at)workinglit.com!<\/em><\/strong><\/p>\n\n\n\n

<\/p>\n","_links":{"self":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/6060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/comments?post=6060"}],"version-history":[{"count":3,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/6060\/revisions"}],"predecessor-version":[{"id":6068,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/6060\/revisions\/6068"}],"wp:attachment":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/media?parent=6060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/categories?post=6060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/tags?post=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}