{"id":6319,"date":"2025-05-29T14:53:53","date_gmt":"2025-05-29T14:53:53","guid":{"rendered":"https:\/\/microcosmpublishing.com\/blog\/?p=6319"},"modified":"2025-05-29T14:53:53","modified_gmt":"2025-05-29T14:53:53","slug":"how-should-authors-market-their-books-w-jane-friedman-a-peoples-guide-to-publishing","status":"publish","type":"post","link":"https:\/\/microcosmpublishing.com\/blog\/2025\/05\/how-should-authors-market-their-books-w-jane-friedman-a-peoples-guide-to-publishing\/","title":{"rendered":"How Should Authors Market Their Books? w\/ Jane Friedman | A People&#8217;s Guide to Publishing"},"content":{"rendered":"\n<p>Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.<\/p>\n\n\n\n<p>Prefer an audio experience?\u00a0<a href=\"https:\/\/linktr.ee\/microcosm\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the episode on your favorite podcast app<\/a>.<br>Get the\u00a0<em>People\u2019s Guide to Publishing<\/em>\u00a0<a href=\"https:\/\/microcosmpublishing.com\/catalog\/books\/3663\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and the workbook\u00a0<a href=\"https:\/\/microcosmpublishing.com\/catalog\/zines\/10031\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<br>Want to stay up to date on new podcast episodes and happenings at Microcosm?\u00a0<a href=\"https:\/\/confirmsubscription.com\/h\/r\/0EABB2040D281C9C\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to our newsletter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microcosmpublishing.com\/blog\/2025\/05\/how-should-authors-market-their-books-w-jane-friedman-a-peoples-guide-to-publishing\/\" title=\"Read How Should Authors Market Their Books? w\/ Jane Friedman | A People&#8217;s Guide to Publishing\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[14,12,11,119,26],"class_list":["post-6319","post","type-post","status-publish","format-standard","hentry","category-blogifesto","tag-books","tag-business-of-publishing","tag-interviews","tag-marketing","tag-podcast"],"my_excerpt":"<!-- wp:paragraph -->\n<p>Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Prefer an audio experience?\u00a0<a href=\"https:\/\/linktr.ee\/microcosm\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the episode on your favorite podcast app<\/a>.<br>Get the\u00a0<em>People\u2019s Guide to Publishing<\/em>\u00a0<a href=\"https:\/\/microcosmpublishing.com\/catalog\/books\/3663\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and the workbook\u00a0<a href=\"https:\/\/microcosmpublishing.com\/catalog\/zines\/10031\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<br>Want to stay up to date on new podcast episodes and happenings at Microcosm?\u00a0<a href=\"https:\/\/confirmsubscription.com\/h\/r\/0EABB2040D281C9C\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to our newsletter<\/a>!<\/p>\n<!-- \/wp:paragraph -->","my_excerpt_rendered":"\n<p>Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.<\/p>\n\n\n\n<p>Prefer an audio experience?\u00a0<a href=\"https:\/\/linktr.ee\/microcosm\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the episode on your favorite podcast app<\/a>.<br>Get the\u00a0<em>People\u2019s Guide to Publishing<\/em>\u00a0<a href=\"https:\/\/microcosmpublishing.com\/catalog\/books\/3663\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and the workbook\u00a0<a href=\"https:\/\/microcosmpublishing.com\/catalog\/zines\/10031\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<br>Want to stay up to date on new podcast episodes and happenings at Microcosm?\u00a0<a href=\"https:\/\/confirmsubscription.com\/h\/r\/0EABB2040D281C9C\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to our newsletter<\/a>!<\/p>\n","_links":{"self":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/6319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/comments?post=6319"}],"version-history":[{"count":1,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/6319\/revisions"}],"predecessor-version":[{"id":6320,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/6319\/revisions\/6320"}],"wp:attachment":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/media?parent=6319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/categories?post=6319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/tags?post=6319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}