Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-blogifesto"],"my_excerpt":"![\"store](\"https:\/\/microcosmpublishing.com\/blog\/wp-content\/uploads\/2016\/02\/store-side-view-1024x683.jpg\")
About six years ago, after much confusion and disagreement about how to decide what Microcosm should publish, I created a set of guidelines for institutional memory in our staff manual.\r\n1) How does this title teach self-empowerment? Does it fit Microcosm\u2019s mission?\r\n2) Will this title consistently exceed minimum sales benchmarks over more than five years? (1,000 copies in first year, halving for each consecutive year)\r\n3) How is this title notably different from existing work on the same shelf?\r\n4) Do we expect this title to turn a profit for Microcosm?\r\n5) Is this work of particular merit? Why?\r\n6) Is there an identifiable and reachable audience of at least 5,000 people who will buy at least 3,000 books?\r\n7) Does this book challenge popular narratives about the subject?\r\n8) Will the author be cooperative and hardworking towards mutual goals?\r\n9) Have the competitive titles sold at least 3,000 copies in Bookscan?\r\n10) Does the market allow U.S. based printing and production costs at competitive pricing to the comps?\r\n\r\nA book needs to meet at least seven out of ten of these criteria.\r\n\r\nWe had published some books that were incredibly successful and others that were great but undiscovered or poorly received. Sometimes we simply were not the right publisher for a given book or couldn\u2019t properly find its audience. But we didn\u2019t always have the same motives. Not every book is designed to make money and the above criteria help to point that out. A book could actually be a financial loss but an important voice in the conversation among its peers and pass a sufficient number of criteria for us to publish it. Similarly, a book might be truly fascinating to a small number of people but not quite right for us or have a big enough audience to make sense. Sometimes a book has such a hyperlocal appeal that the author can\u2019t understand that the entire world isn\u2019t hung up on the same trends or that they\u2019ve grown cold.\r\n\r\nMy younger self often feared that the market-based and political interests of a book were in conflict. But most of the time we\u2019ve found that the books that we are excited about are also the books that our enthusiasm can visibly propel a book to sell well and become even politically important in the broader conversation on the shelf. And that might have been the most fascinating lesson that I\u2019ve learned in twenty years of publishing.","my_excerpt_rendered":"About six years ago, after much confusion and disagreement about how to decide what Microcosm should publish, I created a set of guidelines for institutional memory in our staff manual.
\n1) How does this title teach self-empowerment? Does it fit Microcosm\u2019s mission?
\n2) Will this title consistently exceed minimum sales benchmarks over more than five years? (1,000 copies in first year, halving for each consecutive year)
\n3) How is this title notably different from existing work on the same shelf?
\n4) Do we expect this title to turn a profit for Microcosm?
\n5) Is this work of particular merit? Why?
\n6) Is there an identifiable and reachable audience of at least 5,000 people who will buy at least 3,000 books?
\n7) Does this book challenge popular narratives about the subject?
\n8) Will the author be cooperative and hardworking towards mutual goals?
\n9) Have the competitive titles sold at least 3,000 copies in Bookscan?
\n10) Does the market allow U.S. based printing and production costs at competitive pricing to the comps?<\/p>\n
A book needs to meet at least seven out of ten of these criteria.<\/p>\n
We had published some books that were incredibly successful and others that were great but undiscovered or poorly received. Sometimes we simply were not the right publisher for a given book or couldn\u2019t properly find its audience. But we didn\u2019t always have the same motives. Not every book is designed to make money and the above criteria help to point that out. A book could actually be a financial loss but an important voice in the conversation among its peers and pass a sufficient number of criteria for us to publish it. Similarly, a book might be truly fascinating to a small number of people but not quite right for us or have a big enough audience to make sense. Sometimes a book has such a hyperlocal appeal that the author can\u2019t understand that the entire world isn\u2019t hung up on the same trends or that they\u2019ve grown cold.<\/p>\n
My younger self often feared that the market-based and political interests of a book were in conflict. But most of the time we\u2019ve found that the books that we are excited about are also the books that our enthusiasm can visibly propel a book to sell well and become even politically important in the broader conversation on the shelf. And that might have been the most fascinating lesson that I\u2019ve learned in twenty years of publishing.<\/p>\n","_links":{"self":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":1,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":645,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/posts\/643\/revisions\/645"}],"wp:attachment":[{"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microcosmpublishing.com\/blog\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}