Ethical Chic: The Inside Story of the Companies We Think We Love

In this volume, author Fran Hawthorne uses her skills in business investigation to come to a broader understanding of how corporations manage to portray themselves not simply as hip, but as ethical, and interrogates whether we should buy into the messages products themselves are packaged in. Hawthorne investigates 6 major companies, including American Apparel, Apple, Toms of Maine, Trader Joes, Timberland, and Starbucks and explores the progressive politics these companies portray themselves to have in their marketing and how this marketing has become a commodity itself. 

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