Creativity Rules: Get Ideas Out of Your Head and into the World

Turn your good ideas into extraordinary realities with guidance from a Stanford business professor. Work the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful. Your creativity is magic, but what you do with it is what changes the world.

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