Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

The is the tale of the rival brothers behind Adidas and Puma, whose feud shaped modern sportswear and sports. Journalist and author Barbara Smit reveals the dramatic story of these powerhouses. Starting in their mother’s laundry room, Adi and Rudi Dassler’s shoe business thrived. But a feud tore them apart, dividing the company and family. Adidas and Puma revolutionized sports with behind-the-scenes deals and multimillion-dollar contracts.

This book is a riveting blend of family drama, business, sports, and history.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)