Full Spectrum: How the Science of Color Made Us Modern

From the world of charcoal on cave walls to the eras following Jay-Z's blue (Pantone number SC2011), the limited color spectrum available to humans has also had a limited understanding in terms of its ever-present cultural influence. The colors that humans have been able to produce to emulate their environments has been limited and pushing past these limits have driven product competition, creation, and even surveillance in today's age. Adam Rogers, an award wining science journalist, sheds light on some of these unseen aspects of human's relationships with color. 

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