Guerrilla Marketing on the Internet

As with all the Guerrilla Marketing books, this volume shows you how to market on a tight budget, but in this book, the estimable Jay Conrad Levinson, creator of the popular series, enlists his internet experts and co-authors Meyerson and Scarborough, and takes his marketing techniques online.  This book covers ways to draw people to your website, convert them to your cause and keep them well-informed and happy.  It includes 10 effective strategies, 5 case studies of successful online campaigns, the 12 biggest internet marketing mistakes and how to avoid them, and, of course, plenty of cost-cutting tactics and ideas. 

Want to start your own business?  The internet is quickly becoming one of the most powerful marketing tools out there, so this volume is a true must-have in a series of already invaluable books.