The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream

The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream

by Heather Cabot Author

From “Pets on Pot” to Snoop Dogg and Martha Stewart “putting the pot back into potluck” explore how marijuana shed its stigma and came to be embraced by new and unlikely enthusiasts, from “Chardonnay Moms,” to health and wellness fanatics, to aging baby boomers. One thing is clear: Marijuana has fully entered the mainstream. With exclusive interviews with some of the biggest names in the world of cannabis, explore the economic, social, and cultural forces that have collided to create a frenetic gold rush mentality that has spurred new culinary trends, inspired innovative new uses for health, beauty and wellness, and attracted tens of millions in investor dollars while generating hundreds of thousands of jobs and untold tax revenue. Go on the road with Snoop Dogg as they roll out the star’s own brand of bud; to the wine country, where chefs and vintners are harkening a new age of elevated dining where vaults of cash, armed guards and shady characters are just another day at the office at the center of a massive and surprisingly upstanding industry to see cutting-edge technology for growing, manufacturing, and packaging a whole new generation of consumer products.