Win at All Costs: Inside Nike Running and Its Culture of Deception

Interpersonal intrigue, sports history, and exposé of corporate misconduct come together in this dramatic and highly-researched account of doping and deception in Nike’s running program. In 2017, journalist Matt Hart received a USB drive containing a single filed titled “Tic Toc, Tic Toc.” It was a stolen report prepared by the United States Anti-Doping Agency, as part of an investigation into evidence of cheating by Nike-sponsored runners, including some of the best athletes in the world. A tale of whistleblowers who risked their career and corporate win-at-all-costs misdeeds, this book exposes the elite training group of the Nike Oregon Project as a hotbed for the illegal use of performance-enhancing drugs. It is a wake-up call for sports fans and athletes everywhere to the pervasive and damaging effects of doping, and a compelling call for the return to clean competition.

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