Power of Cute

What does it mean to be cute? In this book, author Simon May provides some insightful answers to cuteness as both a sensibility and a style, and why cute does not necessarily mean harmless and helpless. In a study that covers the dark side of cute as an unnerving part of horror, the way cuteness can serve to undermine power, and how the frivolity of cuteness is needed in the norm of today's culture. This introspective and philosophical piece will dive into the phenomenon of cute that has taken the world by storm.