Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition

In today's complex and competitive business environment, developing strategies without considering market reactions can lead to significant pitfalls. This book introduces the concept of war gaming as an essential tool for product and brand managers, offering a cost-effective and accessible approach to strategic planning. It provides detailed guidance on determining when war gaming is appropriate, how to prepare and execute it, and methods to anticipate competitor moves effectively. The author emphasizes that no advanced technology or extensive expertise is required to conduct successful war games. This resource serves as a vital guide for anyone looking to maintain a competitive edge in their industry.