Rule Makers, Rule Breakers: Tight and Loose Cultures and the Secret Signals That Direct Our Lives

Of the many possible cultural differences between different countries, how seriously rules are followed is one of the most fascinating. Affecting the way their citizens think and act, author Gelfand combines studies with observations to show that many of our behaviors stem from our willingness (or lack thereof) to follow social norms. A kind of social DNA, norm following reveals so much about people and their society. From Brazil to New Zealand, Gelfand demonstrates with evolutionary anthropology, possibly changing how you see the world.

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