LeBron, Inc.: The Making of a Billion-Dollar Athlete

This book tells the story of LeBron James’s remarkable transformation from basketball star to sports and business mogul. With eight consecutive NBA Finals appearances, LeBron James solidified his status as one of the greatest basketball players. Like Magic Johnson and Michael Jordan, he’s become a global brand and businessman who revolutionized how professional athletes value themselves, leverage their power, and use their voice.

This book chronicles James’s journey to becoming a billionaire sports icon, detailing his successes, failures, and invaluable lessons learned. It also reveals the newsworthy events of his last season in Cleveland and his high-profile move to the Lakers, showcasing how James has revolutionized elite athlete career management and sparked a lasting movement among his peers.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)