What Would Google Do? LP

Google was the fastest growing company in the history of the world and as a result many in the business world have tried to ape their success. Author Jeff Jarvis discusses the laws of “the new Google century,” including such maxims as: Think Distributed; Become a Platform; Move to the Edge; Do What You Do Best and Link to the Rest; Get out of the Way; and Make Mistakes Well. He makes the argument that Google is more than a company, that it is a new understanding of who are as a society. Jarvis details axiomatic concepts such as customer influence, user-driven innovation, the death of middlemen but manages to make the concepts feel revolutionary.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)