Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Software developers are the key to having a successful digital enterprise, yet most employers don't completely understand their full potential. This book sets out a new paradigm for thinking about software developers: not as "digital factory workers" but as creative participants that can help businesses in unprecedented ways. Jeff Lawson is an entrepreneur and seasoned veteran of the business world. This book would be a good fit for software developers looking to break into the job field, and employers who are interested in learning more about software development.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)