Lateral Thinking: Creativity Step by Step

This results-oriented bestseller explains how creativity works. It trains listeners to move beyond a “vertical” mode of thought to tap lateral thinking’s potential.

Dr. DeBono argues that there are two types of thinking: vertical (logical) and lateral (creative). Vertical thinking helps us solve problems by arguing what’s wrong, but it’s not the only useful way. Claiming it is intellectual arrogance that hinders creative thinking.

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