Stop Being Reasonable: How We Really Change Our Minds

This book is all about how people change their minds and how to thus change other people’s minds through the art of persuasion. The author explores this concept through stories of people that have been able to change fixed, strong-held beliefs, such as that of a woman leaving a cult. What goes into a process like that; what makes people leave such ingrained beliefs? Not a guide to simply manipulate people, the book makes the case that in the polarized world that we live in, how can these insights lead to a more nuanced dialogue and discourse and how might we change people’s minds who need it for the better? It explores how to understand and combat resistance to evidence, and ideally give the reader a new view on the power and art of persuasion.