The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

From renowned consultant firm Ries & Ries, who have worked with a number of Fortune 500 companies, this primer will give you insight into how brands have become "world-class" in the age of the internet. Citing stories, anecdotes, of companies that have become household names in the US, the Ries duo gives prime advice on marketing your own services and products into brands with renown.  

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