Marketing the Moon

This is illustrated with vintage photographs, artwork, and advertisements, shows that Neil Armstrong's leap to the moon was a triumph not only for American engineering and rocketry but also for American marketing and public relations. In July 1969, 94% of American televisions were tuned to coverage of Apollo 11's mission to the moon. This was one of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.