Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

Steven Grasse, a distiller and marketing mastermind behind iconic booze labels like Hendrick's Gin and Sailor Jerry Rum, has become an authority on building authentic, enduring, and deeply beloved brands. He practices brand mysticism, a mentality based on openness, risk-taking, and authenticity, which has benefited him in booze, business, and beyond. Grasse shares this practice with the world through lessons, case studies, and magical ingredients.