Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans

This book aims to help the reader turn existing customers into passionate fans. It contains what marketers need to know to find, engage, and leverage brand evangelists. Most companies market to the wrong group and their efforts cost up to seven times more than necessary. The book includes case studies from music and business and provides guidelines to create passionate fans.

Author Mack Collier has presented at top social media events like South by Southwest Interactive, Marketing Profs Digital Marketing Mixer, Content Marketing World, Social Media Optimization Summit, Social Media Integration Conference, and Blog World.