Made You Look: How Advertising Works and Why You Should Know

This is a kid’s survival guide to advertising, revised for the digital age. Ads are everywhere: on Meta apps, in video games, all over on phones. More than ever, kids are the prime target of marketing messages. But they also have more power to fight back. This book is an essential self-defense guide for understanding advertising that has been updated to reflect the modern ad landscape, including digital tracking, social media, viral videos, and reality TV. From the earliest roots of advertising to undercover marketers of the 21st century, this revealing book explains where ads come from, how they work, and why kids need to be informed. With real-life examples, thought-provoking questions, hip illustrations, and tips to empower young consumers, Made You Look is the ultimate guide to the advertising universe. This book is made for kids ages 9 to 14

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)