New Mind Readers: What Neuroimaging Can and Cannot Reveal about Our Thoughts

This book shares a revealing insider’s account of functional MRI’s power and limitations. It explores the origins, development, and future of brain-imaging methods that decode our thoughts and experiences.

Author Russell Poldrack, a leading cognitive neuroscience pioneer, takes readers on a journey of scientific discovery. He highlights the amazing power and major limitations of functional magnetic resonance imaging (fMRI), a crucial technology in cognitive neuroscience. Poldrack also details his unique experience of having his brain scanned over a hundred times in a landmark study.

Written by a world expert, The New Mind Readers cuts through hype and misperceptions, offering needed perspective on fMRI’s capabilities and potential applications in marketing, politics, and the law.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)