Return of the Artisan: How America Went From Industrial to Handmade

The artisanal movement in America has evolved from the 1970s to the surge of domesticity, including home-cooking, gardening, and DIY crafting, due to COVID-19. In the 1950s, America was dominated by immaculate grocery stores, packaged consumer goods, and unhealthy diets. However, pioneers like Alice Waters and others have managed to market natural, handmade, small-batch products to the American consumer. Now, the third wave of the revolution is underway, with millions of Americans transitioning from consumers to producers. People are baking bread, keeping bees, growing vegetables, and raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left cities for the countryside, and if their companies don't require it, they might never return.

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