Show Me, Don't Tell Me: Visualizing Communication Strategy

What makes a powerful brand? At its heart, the foundation between a consumer and a product is built on consistent and strategic communication. In this book, you will learn about the art of smart communication in the fields of marketing, advertising, communication planning, and design management. While daunting to the new eye, author David Holston breaks it down to just four steps that anyone can implement in their workplace to win the public and their customers.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)