Guerrilla Marketing on the Internet
by Jay Conrad Levinson Author, Mitch Meyerson Author and Mary Eule Scarborough Author
As with all the Guerrilla Marketing books, this volume shows you how to market on a tight budget, but in this book, the estimable Jay Conrad Levinson, creator of the popular series, enlists his internet experts and co-authors Meyerson and Scarborough, and takes his marketing techniques online. This book covers ways to draw people to your website, convert them to your cause and keep them well-informed and happy. It includes 10 effective strategies, 5 case studies of successful online campaigns, the 12 biggest internet marketing mistakes and how to avoid them, and, of course, plenty of cost-cutting tactics and ideas.
Want to start your own business? The internet is quickly becoming one of the most powerful marketing tools out there, so this volume is a true must-have in a series of already invaluable books.
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