A series of doodles visualizing communication between businesses

Visual Thinking: Empowering People & Organizations through Visual Collaboration

by Willemien Brand Author

Visualization and drawing are becoming powerful business tools. This book teaches you basic drawing skills (no previous experience or talent needed!) and offers a primer on visual storytelling, and then walks you through the many business settings that can be enhanced with visual communication, with practical applications like creating vision boards and story mapping to help with goal-setting, KanBan boards for sharing complex information and processes, decision trees, customer segmentation and competition analysis, and various techniques for problem-solving and team building.