Why We Buy: The Science of Shopping - Updated and Revised for the Internet, the Global Consumer and Beyond

In this essential guide for any modern business owner, you can learn how to keep your changing customers while also enticing new buyers. Now newly revised for the age of the internet, this edition includes the latest trends in online retail in addition to getting a thorough tour experience of the most innovative stores, malls, and retail shops across the globe. Fresh and witty, this book of important business lessons is a must-have for anyone looking for insights into our ever-evolving consumer culture.