Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must

Taking on America's unbridled passion for consumerism, the founder of Adbusters magazine Kalle Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. Deconstructing the advertising culture and our fixation on icons and brand names, Lasn shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "demarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age. A fascinating read that is still extremely relevant more than 20 years after its initial publication.

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