Subliminal by Leonard Mlodinow

Subliminal: How Your Unconscious Mind Rules Your Behavior

by Leonard Mlodinow

Over the past two decades of neurological research, it has become clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not, as we have long believed, by the conscious ones.

As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives, Leonard Mlodinow uses his concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows us the many ways it influences how we (mis)perceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.