Indie Bookstore Love: Main Street Books in Minot, North Dakota

For Microcosm’s 20th Anniversary (it’s February 12th!) we decided to turn the whole year into a party celebrating the survival of indie books! Part of that is singing the praises of independent bookstores, keeping the world bookier and better for everyone. To that end, we’ll be shining our nerdy spotlight every month this year on a different indie bookstore that we love.

Our first featured bookstore is one of our very favorites in the country: Main Street Books in Minot, North Dakota. We go to Minot every year for the WhyNot?!?! Fest (if you’re in the Dakotas-ish or in a band that’s touring this August, join us there!), and we always look forward to combing the shelves and getting to talk to Val, who owns the bookstore and her cadre of charming workers. One year we turned up and they had dedicated a whole small bookcase in the store to our books! We swooned. When it came time to ask booksellers to participate in our 20th anniversary year, we asked Val right away and she said no problem. So we asked her some questions over email about running her booming book business in an oil boom town, and she sent us these photos of her shop.

1. What’s the story of Main Street Books? When and why did it start and what’s it’s role in the community?

Main Street Books is celebrating their ten year anniversary in March of this year. The owner, Val Stadick, started Main Street Books in 2006 in a location that was about 1/3 of the size of their current location. This year, in their tenth year, Main Street Books was proud to receive the Minot Daily News Reader’s Choice Award for best Bookstore in Minot beating out the large mall store chain competition for the award. Go Main Street!!

2. How did we meet? Was it through the WhyNot Fest? And how the Microcosm shelf at Main Street Books come to be? You’re the only store we know of that devotes a whole display to us—we’re very flattered! And we also wonder if it’s something that we should encourage other bookstores to do, or if it works for you because of the particular cultural mix that is Minot.

We were introduced to Microcosm Publishing through the WhyNot Fest and some participants involved in the WhyNot who were also large supporters of the bookstore. In particular, one of our staff, Lindsey B. who is now attending an out of state University, loved the selection of Microcosm titles so much so that she suggested putting all of them on a single display. We feel that this not only celebrates the uniqueness of the publisher, but also of Main Street Books.

3. What’s your favorite Microcosm book?

I have always carried and loved Rad Dad. It’s a great title to handsell any newbie dad and to say ‘Hey! Fatherhood is cool and can be fun. Embrace it and be the best dad possible.”

4. Minot is at the heart of the North Dakota oil boom… do the fluctuations in the local economy (and water levels) affect the types of books that Minot residents tend to read? Are there other trends that you notice as the area changes and grows?

I don’t think it does—current oil prices are causing an out-migration more than growth. In the beginning we saw mostly younger single men or men without their families moving to the area—catering to families during this early growth wasn’t much of a boon to our business. Later the families followed the men and it was exciting for us to see new people in town that weren’t in the Air Force. I love diversity and this is a positive that the oil boom brought to Minot. It also offered families who had lost nearly everything in the economy a fresh start which brought a positive spin to the oil boom. I heard lots of stories from families being grateful to have a roof over their head and a place to call home again.

Hurray! This profile of Main Street Books in Minot, ND is part of our 20th Birthday Celebration of Independence! Customers take note: If you buy two of our books from Main Street or any other indie bookstore during the month of February 2016 and send us a pic of your books + receipt, we’ll send you a Microcosm logo t-shirt!