Tagged interviews

What is a Hybrid Publisher? (starring Jane Friedman) (A People’s Guide to Publishing)

What is hybrid publishing? What is it a hybrid between?

Halfway between traditional publishing and service providing, hybrid publishers have come to mean a lot of things—from a rebranded vanity publishing to a co-investment model with superior royalties, and it’s often difficult to tell the difference until you are familiar with the players involved. This week Jane Friedman tackles these difficult questions.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
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The All New Henry & Glenn Comic (is back!) (A People’s Guide to Publishing)

Ten years later, the greatest love story every told is back. Featuring an extensive interview with Tom Neely and Justin Hall, we take a deep look at “punk rock Bert and Ernie” where our anti-heroes celebrate toxic masculinity in full color for the first time. Is that Stephen King performing a pet funeral? Is that a joke about Lemmy? How many comic sight gags can you spot in 32 pages? Justin takes a deep look at how his comic students don’t know who Henry Rollins or Glenn Danzig are but can appreciate the book’s queer themes and social commentary.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What is a Small Press Publisher? (starring Jane Friedman) (A People’s Guide to Publishing)

Jane Friedman is back!

During a recent phone call, we asked her how she defines “independent publisher” and her answer was “we know it when we see it.” “Indie” has grown to mean “dependent on Amazon” and Orwell would be proud. In the past decade, publishing has become overwhelmed by jargon. Well you might say that it goes back much further than that (and we probably wouldn’t disagree), but the jargon that is designed to intentionally obfuscate has grown considerably to the point that we have to define things like “small press publisher.”

Get the People’s Guide to Publishing here, and the workbook here!
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Read an excerpt of Utopian Witch, and Q&A with Justine Norton-Kertson!

Once upon a time, Justine Norton-Kertson corrupted young minds by teaching high school history, civics, and economics from a leftist perspective, then spent almost a decade as a community and union organizer. Nowadays, Justine continues working to corrupt the youth, primarily as a publisher, author, screenwriter, and podcaster. They founded Android Press and Solarpunk Magazine in 2022 and are editor-in-chief for both.

Most recently, Justine wrote Utopian Witch, a book of solarpunk rituals, spells, and practices for radical action towards a positive future.

Read on for our interview with Justine, where they talk about writing, working with us Microcosm folks, and what they’re working on next. Below that, check out an excerpt from the book!


What inspired you to write your book?

Utopian Witch is inspired by a deep sense of urgency and a profound belief in the power of community and individual action. I’ve always been passionate about environmentalism and social justice. I’ve also been a practitioner of witchcraft for decades, and early on was inspired by the feminist and social justice oriented craft taught by Starhawk. I began to see clear connections between the principles of solarpunk—a movement that envisions a sustainable and equitable future—and the transformative power of magick. I also noticed quite a few other folks in the solarpunk movement who practice some type of witchcraft or other new age spiritualities.

The idea that we can blend practical, real-world actions with spiritual practices to effect change is incredibly empowering. In solarpunk, I found a philosophy that not only addresses the ecological and social crises we face but does so with a spirit of radical hope and creativity. It’s about imagining and building a world that works for everyone and respects the Earth. In the same way, as a witch I’m familiar with the power of intention and ritual in shaping our reality. By combining solarpunk ideals with magickal practices, I saw an opportunity to create a resource that could inspire others to take action, both spiritually and practically. I wanted to provide tools and spells that could help people feel empowered to make a difference, to feel connected to a broader movement, and to envision a utopian future where humanity lives in harmony with nature.

Writing this book was my way of weaving together my passions for the environment, social justice, and magick into a cohesive guide that could help others on their journey. It’s about creating change on both a personal and collective level, using the power of witchcraft to fuel our dreams for a better world.

What was it like to publish with Microcosm?

Publishing with Microcosm has been such a great experience. This is my first time publishing a book from the author’s side of the table. I’m also editor-in-chief at Android Press, so I know how challenging the editorial process can sometimes be. But working with the folks at Microcosm has been so easy and enjoyable. My editors were incredibly helpful in so many ways, from working through the best way to structure the book to helping ensure the prose reads well and has the intended impact. I can only hope my future publishing experiences as an author are equally positive.

What was the submission/query process like for you?

I thought the submission/query process was easy and straightforward. The Microcosm website outlines really clearly how to submit a query. I was actually surprised how quickly I heard back with a positive response, because I know how long the query process can often take. Whether it’s with agents or publishers, they usually have no less than a mountain of queries and manuscript submissions to sift through. 

What else have you written?

I actually spend a significant amount of my free time writing. I’m about 40,000 words into the first draft of a book about the influence of nerds and the evolution of nerd character tropes in horror movies. I also write a lot of fiction, actually more than I write nonfiction. I recently had a short story called “Rabbits, Rivers, and Prickly Pears,” published in World Weaver Press’s Solarpunk Creatures anthology and another short story called “Do Me Out” that was published by Utopia Science Fiction Magazine. That one’s an apocalyptic hopepunk story set in Oregon’s Columbia River Gorge. I’ve written a couple novellas in the climate fiction and horror genres that are in various stages of revision or querying, and I’m currently co-authoring a climate fiction novel that blends surrealism, zombies, and solarpunk’s focus on DIY culture and climate solutions. But wait, that’s not all! I’ve also co-authored a horror script that is about to start being pitched to producers. Fingers crossed!

What are you currently reading? 

I’ve definitely been on a horror kick lately. I’m currently reading an eldritch horror novella by P.L. McMillan called Sisters of the Crimson Vine, about a cult of nuns who grow their own grapes to make a mysteriously intoxicating wine. And they really hate the Catholic Church. I also just bought Paul Tremblay’s latest novel, Horror Movie, which just published this week. I haven’t started reading it yet because I’m trying to finish Sisters of the Crimson Vine first, but I’m really excited to dive into Tremblay’s latest.

What’s the best book you read in the last year?

Full disclosure, this is a book my publishing company, Android Press published, but even if that weren’t the case, this would still be my favorite book I’ve read this year. The book is a novella called “The Year of Return,” and it’s the debut by Ghanaian author Ivana Akotowaa Ofori. It’s a chilling yet hopeful ghost story about the ghosts of Africans who were captured and died during the Middle Passage who rise up from the depths of the Atlantic Ocean to seek various forms of revenge on the ancestors of their captors and killers. 

What’s next for you? 
I recently finished the manuscript for a follow up to Utopian Witch that’s about using tarot cards as a community tool in the fight to build a better world. And I’m really excited about diving into the editorial process for that next book. I also recently helped start a production company called Nerd Horror Media (@nerdhorror on TikTok and Instagram), and am keeping my fingers crossed that we’re able to secure funding to produce our first independent horror film.

Here’s an excerpt from Chapter 2 of Utopian Witch called “Radical Hope, Radical Politics, and Punk Magick”

Before we move on to solarpunk spiritual practices and spells, a look at the relationship between radical hope, radical politics, and magick deserves something of its own discussion. Over the years, one question I’ve heard with some frequency, particularly from those who are discovering solarpunk for the first time, is how a genre that’s all about utopia qualifies as punk. It’s a fair question. Afterall, aren’t punks rude people who listen to loud and angry music? Aren’t punks those crude and obnoxious anarchist kids sitting in the gutter with ukuleles and face tattoos, asking for change and leftovers? Even in science fiction literature and fantasy literature, -punk is all about resisting, rebelling, and fighting against corruption even if the odds are insurmountable.


So where’s the punk in utopia?


The first part of the answer to that question is, despite its utopian focus, solarpunk is no different than other -punk literary genres in that resistance and rebellion are foundational elements. In his 2014 article, “Solarpunk: Notes Toward a Manifesto,” Adam Flynn, one of the early writers and thinkers on the solarpunk genre, asserts that “There’s an oppositional quality to solarpunk, but it’s an opposition that begins with infrastructure as a form ofresistance.”28 This is evident in the genre’s focus on dismantling fossil fuel infrastructure in developing and expanding renewable
energy infrastructure.


Seven years later, in the summer of 2021, “A Solarpunk Manifesto,” was published online by Regenerative Design, a permaculture training, consulting, and design firm. That article
places the -punk in solarpunk within the well-established tradition of resistance. “The ‘punk’ in solarpunk,” it says, “has to do with rebellion, counterculture, post-capitalism, decolonialism and
enthusiasm.” That statement reflects solarpunk’s well-established stress on the expected parts of punk: nonwestern cultures and radical, liberatory political theory and praxis.

The last couple words in the above quote—“decolonialism and enthusiasm”— point us in another direction, toward the idea that hope is punk as fuck and is capable of representing the -punk in solarpunk all on its own. In that vein, Regenerative Design’s solarpunk manifesto continues: “We are solarpunks because optimism has been taken away from us and we are trying to take it back,” and “we are solarpunks because the only other options are denial or despair.”

Since we live in a dystopian reality, we’re robbed of our optimism and often see hope as naivete. As a result, we’re engaged in a struggle to restore that hope, because without it, we can’t win. Put more simply: in a world full of despair, hope is an act of rebellion in its own right.


But the hope of solarpunk isn’t a naive hope. We aren’t talking about blind faith or uncritical Pollyanna optimism. Rather, the hope implicit in solarpunk is what University of Chicago philosopher Jonathan Lear termed “radical hope,” and what NYU research professor José Esteban Muñoz argued is a key component of queer utopianism.


So what is radical hope? It’s the kind of hope earned through oppression and struggle, and in the face of annihilation, at the hands of seemingly insurmountable force. It’s a hope that, faced with cultural or environmental collapse, enables us to keep moving forward day after day, to keep working toward a better world, to keep demanding utopia, and to keep resisting and struggling, even in the face of overwhelming odds.

While on the surface this may seem like naive optimism, it’s not. Instead, radical hope is the realization that if we’re to go on at all, then hope in resistance and radical system change is our only option.


That sure sounds punk as fuck to me.

Radical hope doesn’t only fit the punk ethos and drive the activist spirit. It’s also an extremely valuable tool for solarpunk witches and the practice of punk magick. There is, in fact, a direct relationship between radical hope and practicing magick.

At its most simple, magick involves four basic steps:

  1. feeling a strong, guttural, and visceral desire for something,
  2. generating the willpower to make it real,
  3. using those feelings to build up a bunch of powerful energy,
    and
  4. focusing that energy into a visualization related to the
    target of your magickal work.


For witches, radical hope provides a source for the guttural, visceral desire that is fuel, fire, and spark for our magickal spellwork. When your spiritual hope draws its strength from a lifetime of struggle and oppression against insurmountable odds—a reality for most witches—you’re more likely to have a deep well of strong feelings, desires, and righteous anger to draw upon when building energy
and power for your spells.

And that is the punk magick of radical hope.



Justine Norton-Kertson lives in rural Oregon with their partner, puppies, cats, goats, and bunnies, where they enjoy gardening, kayaking, writing, and making short films. They can be found online on Instagram and TikTok @utopianwitchcraft, or at www.justinenortonkertson.com.

Does a radical, solarpunk utopian sound like your jam? Check out Utopian Witch.

Can booksellers increase bonding over Corgis? Janet Geddis of Avid Bookshop (People’s Guide to Publishing)

Publishers often think of booksellers as our frontline marketing force; the people who we outsource our jobs to. This week, Janet Geddis of Avid Bookshop does a great job of outlining the actual role that bookstores play in a daily role. It’s more matchmaking than pushing the newest thing on some poor, unsuspecting browser. It’s a deep game of familiarity that ultimately results in hilarity of two people of disparate backgrounds relating to each other in the store at the same time. Publishers interested in taking her up on her “Hang out in my store and learn what bookselling entails” offer, get in touch!

And if you haven’t seen it yet, here’s a link to Avid’s Solidarity Project interview.

Get the People’s Guide to Publishing here, and the workbook here!
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How do you organize a Cat Party? w/ Katie Haegele (A People’s Guide to Publishing)

Katie Haegele has been passionate about cats for decades. They have been some of the most meaningful relationships in her life. This time around she’s organizing other people to share the most touching, heartwarming, wacky, and unbelievable stories about the behavior and emotional range of cats in her eighth book, Cat Party!

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What does AI mean for publishers? (starring Jane Friedman) (A People’s Guide to Publishing)

Much hullaballoo and many predictions have been made about how AI will “disrupt” the publishing industry. Typically, with a new technology the steps are 1) fear the new way 2) figure out how to embrace it in a practical sense. How will AI affect publishers? Is the fear substantiated? What can publishers do?

(Note: We are aware that the video capture is frozen on and off for the first two minutes. Enjoy the listening experience during that time!)

Get the People’s Guide to Publishing here, and the workbook here!
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Bookstore Solidarity Project: An Interview with Janet Geddis of Avid Bookshop in Athens, GA

Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country (and beyond!)

For May, we’re featuring Avid Bookshop in Athens, GA!

Avid is an iconic indie store who have been up to all kinds of cool things lately, including calling for the University of Georgia to collaborate with local bookstores and businesses for their events, and suing Gwinnett County Jail over their mail policy that prevents Avid and other bookstores from mailing books to incarcerated people.

We spoke to owner and founder Janet Geddis. Check it out below!

Your name and pronouns?
Janet Geddis, she/her

Tell us a little bit about the store and your community.
In 2004, I moved to Athens, Georgia for what was supposed to be a two-year stint during my graduate program. I had grown up in nearby Atlanta but hadn’t lived in Georgia since I was in high school. Because most Athenians I knew back then were students, I figured there wasn’t much going on if you weren’t affiliated with the university; if I wanted to live in Athens, this was my one chance. I couldn’t have been more wrong. Athens is my forever-town, somewhere I can’t imagine leaving for long. I fell in love with this creative enclave, a little blue dot amid the mostly-red state. Even before announcing my plans to open a bookstore, I felt a strong sense of community. Once I started Avid Bookshop, my connection to the community grew ever stronger.

In 2007, a friend and I decided to begin researching the possibility of opening a bookstore in Athens. In 2008, we announced our plans and immediately garnered lots of encouragement and support from the Athens community, our friends, our family (even if they were trepidatious!), and the then-unfamiliar book world. Those of you who weren’t adults in 2008 (or those of you who’ve blocked out that period) might have forgotten that that was the year of a recession that was devastating for millions. Not the ideal time to ask banks and private lenders for capital to help open an independent bookstore, especially as folks [whose feedback I wasn’t actually asking for] openly said what a bad idea it was to open a bookstore, especially with Amazon’s continued dominance and the growing buzz about these “ebooks” that were going to make paper books totally irrelevant.

Because we’re still open now, in the year 2024, you know that I did manage to open a bookstore. In 2011, I finally opened a small shop on Prince Avenue, an 800 sq ft historic space less than half a mile from where I was living at the time. In 2016, we opened a second location in a different neighborhood of town. And, on the last day of 2019, we voluntarily closed our original store. (Within a few months, the decision to pivot back to a one-store business model proved to be an inadvertently genius move, as keeping one store going amidst a pandemic was hard enough.)

I am so proud of my store and of my staff past and present. My current crew is especially tight, and I love how we share with each other, support each other, ask for help when needed, and hold each other accountable. And yes, the “we” includes me even though I’m ostensibly the one who’s in charge of it all. It’s not always easy to hear, but getting my colleagues’ feedback on is instrumental and I am grateful for how well we communicate with respect and appreciation, no matter if we’re praising one another or asking folks to step up.

We look to our mission statement to guide our decision-making, our buying, our decision to speak out (or not), our relationships with customers, and more. Check it out here.

What got you into bookselling?
A lifelong obsession with reading; a BA in English; understanding that, while I was a good teacher, I didn’t feel truly inspired or alive while teaching; my deep love for Athens; the fact that this college town didn’t have the kind of community-focused bookstore it so richly deserved.

How did you choose your store’s name?
My friend Amy, who was my original business partner in the early planning stages, thought of it. While I liked the name, I was vying for “Word.” We had thought of tons of options (crowdsourcing from friends during happy hour was always fun), but Avid and Word were the top two contenders. Then, in 2009 or so, I was visiting a dear friend who lived in Greenpoint, Brooklyn. We emerged from the subway and I stopped in my tracks: there, right in front of me, was an eye-catching neighborhood bookstore called WORD. Someone already had the name! “Oh,” my friend said, “This is the bookstore I wanted to show you. Isn’t it cute?” Reader, it was cute. It is cute. And it is the reason I told my friend that we should go with Avid. My one sticking point was that we call it Avid Bookshop, not Avid Bookstore. The emphasis on “shop” conjures a cozier, friendlier, and decidedly indie vibe. (Side note: not long after seeing WORD for the first time, I became buddies with the then-manager and the owner. Fast forward to now, and the founding owner of WORD, Christine Onorati, is one of my dearest friends and confidantes!)

What’s something about your store that you think will surprise people?
Depends on which people you mean.

Those in and outside of the book world might be surprised to know that—despite Avid’s being in a state where employees are not legally entitled to as many rights as they should be—I voluntarily and eagerly offer paid time off, sick leave, and a generous family leave policy. In spring 2022, we redefined “full-time” as working 35 hours per week instead of 40 (without a corresponding decrease in pay).

Those not in the publishing-bookselling ecosystem might not realize that a bookstore can do as well we do yet still struggle mightily to pay our bills each month. In spite of our high sales, accolades, community support, and excellent hand selling skills, it’s profoundly difficult to stay in the black (outside of the holiday season, at least). This industry is a notoriously tough one in which to turn a profit, and it’s getting harder. But we’re still here and I have zero plans to give up trying to find a better way.

What are some of you favorite ways your community supports your store?
I could write a book-length response to this, but I’ll stick with this: I am deeply honored that many in our community share their hearts with us. They come here knowing that this is one place where they will be seen and appreciated by us and by each other.

Amid personal and worldwide crises (post-Election-Day 2016), people feel safe at Avid. In moments of boundless joy (a pregnancy was just confirmed! a marriage proposal went off without a hitch!), they celebrate with us. During hours or months of staggering bewilderment and grief (a life-changing diagnosis; a friend’s death), they know we will welcome them exactly as they are. When significant things happen in their lives, or when they’re dealing with big feelings, Avid is among their first destinations, a place where booksellers and patrons can bear witness to whatever they want to share.

What are two books you can’t wait for people to read, or your current favorite handsells?
Briefly Perfectly Human by Alua Arthur; Liars by Sarah Manguso.

How can customers who aren’t local shop your shelves and support you?
Buy yourself one of our famous subscriptions (a twice-named best gift idea from Wirecutter!), or virtually order just about any book that’s still in print from our website. Check out our staff pages, where you can see what our different booksellers are into. Find a bookseller whose taste jives with yours? Buy a staff pick from their list, or ask if they can be your personal bookseller choosing titles if you do buy one of those subscriptions. You can find us on X & Instagram: @avidbookshop. We’re most active on IG!

Anything else you’d like to share?
We <3 Microcosm!

Be sure to follow Avid Bookshop on their socials, and click here to see their interview on the podcast!

You can read our other Bookstore Solidarity Project posts here!
And click here to get a copy of How to Protect Bookstores and Why.


What Can a Publisher’s Advocacy Association Do For You? with Andrea Fleck-Nisbet (A People’s Guide to Publishing)

Corporate publishing has the distinct advantage of scale: they command more sales dollars, so they can push customers and vendors around more. This week, we take a look at options and opportunities for small publishers to band together and share resources, learn from each other, and be stronger together. Andrea Fleck-Nisbet, CEO of the Independent Book Publishers Association, unpacks it all for us and more!