Tagged podcast

What do books and sneakers have in common? w/ CLASS bookstore (A People’s Guide to Publishing)

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope?

Check out our other interview with CLASS here.
And the rest of the Bookstore Solidarity Project posts can be found here.

How Do You Handle Publishing Controversial Material Safely & Sustainably? (A People’s Guide to Pub)

Particularly when one comes from a conservative family and has many conversations where their beliefs are challenged, they tend to assume that the publishing landscape works the same way. This week, we answer a reader question about how to publish safely and sustainably despite one’s political opinions.

Get the People’s Guide to Publishing here, and the workbook here!
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What is a Small Press Publisher? (starring Jane Friedman) (A People’s Guide to Publishing)

Jane Friedman is back!

During a recent phone call, we asked her how she defines “independent publisher” and her answer was “we know it when we see it.” “Indie” has grown to mean “dependent on Amazon” and Orwell would be proud. In the past decade, publishing has become overwhelmed by jargon. Well you might say that it goes back much further than that (and we probably wouldn’t disagree), but the jargon that is designed to intentionally obfuscate has grown considerably to the point that we have to define things like “small press publisher.”

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What if someone else just published the same book? (A People’s Guide to Publishing)

It happens all the time. One of our distributed publishers got in touch, horrified and terrified that MacMillan had just published the same book that she did the week before. She thought it would cannibalize her sales. Many authors and publishers keep this stuff close to the chest. Not us. We follow the Paul Hawken school of being your best, individualized self.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Can booksellers increase bonding over Corgis? Janet Geddis of Avid Bookshop (People’s Guide to Publishing)

Publishers often think of booksellers as our frontline marketing force; the people who we outsource our jobs to. This week, Janet Geddis of Avid Bookshop does a great job of outlining the actual role that bookstores play in a daily role. It’s more matchmaking than pushing the newest thing on some poor, unsuspecting browser. It’s a deep game of familiarity that ultimately results in hilarity of two people of disparate backgrounds relating to each other in the store at the same time. Publishers interested in taking her up on her “Hang out in my store and learn what bookselling entails” offer, get in touch!

And if you haven’t seen it yet, here’s a link to Avid’s Solidarity Project interview.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

How do you organize a Cat Party? w/ Katie Haegele (A People’s Guide to Publishing)

Katie Haegele has been passionate about cats for decades. They have been some of the most meaningful relationships in her life. This time around she’s organizing other people to share the most touching, heartwarming, wacky, and unbelievable stories about the behavior and emotional range of cats in her eighth book, Cat Party!

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What does AI mean for publishers? (starring Jane Friedman) (A People’s Guide to Publishing)

Much hullaballoo and many predictions have been made about how AI will “disrupt” the publishing industry. Typically, with a new technology the steps are 1) fear the new way 2) figure out how to embrace it in a practical sense. How will AI affect publishers? Is the fear substantiated? What can publishers do?

(Note: We are aware that the video capture is frozen on and off for the first two minutes. Enjoy the listening experience during that time!)

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What are the Limits of What You Would Publish? (A People’s Guide to Publishing)

In the dawn of a young publishers’ life, they focus on their own tastes. Gradually, they see which books are well-received and branch outward. Some publishers quickly find that the most popular books are things that aren’t exactly the reason that they got into publishing! So this week on the pod, we talk about the limits of a press’ curation and why that’s important.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What Can a Publisher’s Advocacy Association Do For You? with Andrea Fleck-Nisbet (A People’s Guide to Publishing)

Corporate publishing has the distinct advantage of scale: they command more sales dollars, so they can push customers and vendors around more. This week, we take a look at options and opportunities for small publishers to band together and share resources, learn from each other, and be stronger together. Andrea Fleck-Nisbet, CEO of the Independent Book Publishers Association, unpacks it all for us and more!