In several previous episodes, we’ve made reference to presenting your books at a “sales conference.” It’s a fundamentally misleading event, since you aren’t actually presenting to buyers. So this week, on the pod, we answer the reader question “What is a sales conference?”
How do authors find a publisher? (Or, how can publishers find authors?) How do publishers choose which books to acquire? What does the development and contract negotiation process look like? How can the publishing process be re-shaped to be more inclusive for diversity, equity, and inclusion? What are the best practices? Why do they work?
When we tell strangers what we do, they either bemoan the death of the publishing industry or assume that we sit around and read books all day. So this week on the pod, we take a look at what a publisher actually does and the outcome of all of this work!
Taste is subjective and arbitrary, but still, everyone carries a certain amount of imposter syndrome, wondering if their book if any good. So this week on the pod, we take a look at what makes a book good, successful, and resonating with readers!
When you are working on someone else’s book, there is frequent confusion about who has the final say. Many people consider the author to be the final authority on decisions. Others look to major account buyers who essentially gatekeep the book within the industry. Yet others would look to readers themselves. This week on the pod, Joe and Elly discuss these issues and how to navigate conflict when developing a book or differences of opinion emerge!
In traditional publishing, sales are thought of as a steep upward curve, a peak, falling action, and a steady plateau, moving slowly downward towards the book’s “resolution” and “conclusion.” Jokes aside, this week Joe and Elly talk about how you can break this cycle and make book sales last forever.
Marc Campbell, a Black, gay therapist, works with queer kids and parents to create loving and accepting homes where people can safely be themselves and parents can understand their children. This week on the pod, we welcome him as a special guest to talk about his brand new book, I Love My Queer Kid!
Copper Dog Books didn’t set out to be controversial; just a lovable weird bird next door to spooky Salem. However, some of their customers don’t understand the curatorial powers of the bookstore and attempted to overwrite values. This week, in the latest installment of our monthly Bookstore Solidarity Project, we feature another store who carefully selects how to tell their own story.
To see Meg’s other interview for the Bookstore Solidarity Project, click here!
Each month we’re featuring a new indie bookstore that we operate in solidarity with. This month it’s the Raven, a classical bookstore of many reboots, owners, and iterations. The Raven is now worker-owned and specializes in supporting its local community, while providing a safe space for people in risk and a series of local and national marketing initiatives. We talk to co-owner Chris this week on the pod!
For more from the Bookstore Solidarity Project, check out our interview about The Raven with co-owner Danny Caine here, and our podcast interview with Danny here! And snag a copy of How to Protect Bookstores and Why while you’re at it.
This is the question that just about everyone actually wants the answer to, beneath all of their qualifying questions: where are the jobs in publishing? Where is my job in publishing? So this week on the pod, we unpack the leverage of jobs, how to prepare yourself with job skills, and making yourself attractive in the workforce.