In 2018, we released “A People’s Guide to Publishing,” detailing everything Joe and the Microcosm team had learned through the years about starting, running, and sustaining an independent publishing company. For Microcosm’s 30th anniversary, we’ve released a second edition of the book, expanded to include even MORE lessons Joe’s learned over the last few years, and how to apply them to your publishing company. This week on the pod, join Joe and Elly as they talk about what’s new in the second edition of “A People’s Guide to Publishing!

Get the book here: https://microcosmpublishing.com/catalog/books/3663

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Marketing is made up many things. Direct outreach, broad social media posts, newsletters, and so much more all play a part, depending on what you do. But in the constant chase for analytics and making the numbers go up, it’s important to remember that first and foremost, marketing is about building relationships.

Today on the pod, check out a recent staff education session where we put some of our big brains together to learn the ins and outs of marketing, how it works for Microcosm, and more.

Will publishing fewer books make more money? It feels counterintuitive, but when you look closer, it frees up the ability to market more specifically, edit more thoroughly, and generally give more care in attention to what you’ve got going on.

Find out how Joe & Elly made the decision to find Microcosm’s “optimal number” of titles per season, and how they’ve discovered that more isn’t always better.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

We are far from the only ones saying it, but 2025 was an ass-kicker of a year. From tariffs to Baker and Taylor closing to AI, publishing felt like a roller coaster for much of the year.

How did it impact Microcosm, and publishing culture? This week on the pod, Joe, Elly, and special guest Bernie the Office Dog recap 2025 in the book industry.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!