What is marketing? | A People’s Guide to Publishing Podcast

Marketing is made up many things. Direct outreach, broad social media posts, newsletters, and so much more all play a part, depending on what you do. But in the constant chase for analytics and making the numbers go up, it’s important to remember that first and foremost, marketing is about building relationships.

Today on the pod, check out a recent staff education session where we put some of our big brains together to learn the ins and outs of marketing, how it works for Microcosm, and more.