Please Let Me Help, Out Today!
Last month Jordan took on the giggle-filled task of reading and reviewing our latest hilarious book, available in a bookstore near you this month, Please Let Me Help. This unique book of letters may be too wild to be explained, but Jordan did a pretty good job.
Starting my internship here only two weeks ago, I immediately started hearing perplexing comments on our new book Please Let Me Help. One coworker enthusiastically encouraging me to read it, referencing a multitude of tiny, hand-drawn vampires. From another, an elusive comment of, “It’s weird…” And a lot of conversations about who the heck our target market is.
So I committed a couple hours to sitting down and reading through it.
I’m not sure where to start.
But I’m a feelings person, and Please Let Me Help: “Helpful” Letters to The World’s Most Wonderful Brands. makes me feel snarky, slightly rebellious, and like I’m “in” on inside joke with Zach Sternwalker at the companies’ expense.
Reading Please Let Me Help put me in that beautifully drifting and nonsensical mindset one has when musing on something absolutely ridiculous that also makes an element of sense. Like a modern epistolary Alice’s Adventures in Wonderland, where Port-O-Potties all have flowers and Christian Slater stars as Princess Diana. A place where the brief and formal rejections of Zach’s ludicrous suggestions become that which is laughable. Go fuck yourself, Taco Bell legal department. You obviously don’t get humor.
And that is the real value in the book, I think. Perhaps it was because I read it straight-through in one sitting, but Zach Sternwalker sucks you into this realm of nonsense, until you stand there with him looking across at the rest of the world with altered eyes. And we see its prude stuffiness. Please Let Me Help defamiliarizes us from our world’s business and consumer norms, showing its puffed-up silliness in an ironic, counter-silly way.
But the book doesn’t have to be all this. It stands on its own as just a gosh-darned funny read. It has that unadulterated silliness that reminds me of being deliriously tired, laughing over ridiculous ideas with an equally loopy friend. Who cares if none of it is realistic? For a moment, that which is realistic means nothing. And scheming up Dunkin’ Donuts’ marketing plan for toast is the most logical thing one can do. Like a much-needed breath of fresh air.
So I’d recommend Please Let Me Help to anyone who could use a break from the no-nonsense, logical professional environment we’ve become so accustomed to. Because you know what’s more fun than that? A teeny vampire in a pear suit. Or imagining how to pitch a post-workout human refrigerator to General Electric.