How do publishers make decisions?

This week on the People’s Guide to Publishing podcast, Joe and Elly talk about decision-making. When should you follow conventional wisdom or do what you see your fellow publishers doing? How do you determine what works for you? When you’re torn between two seemingly equivalent paths, how do you figure out which one to take? We give you some metrics and a flow chart here, because one practical step forward is better than a hundred think pieces about how not to do it.