Do half of all new books sell less than 12 per year?
This week on the People’s Guide to Publishing podcast, Joe and Elly tackle a bit of viral misinformation that’s making the rounds: The myth that more than half of new books by major publishers sell less than a dozen copies a year. (The first comment on this newsletter, from someone at NPD Bookscan laying out actual stats, is our primary source.) Don’t get us wrong, the numbers for most books put out by the biggest publishers are astonishingly bleak. But not that astonishingly bleak.