How to make lemonade out of book problems

Today on the People’s Guide to Publishing podcast, Joe and Elly somewhat belatedly talk about an incident that happened at a Chicago bookstore over the holidays, where a customer made a huge purchase, then came back to return it all a month later. Those indomitable booksellers turned the situation around in the most charming way possible. Like bookselling, publishing can be economically precarious, and we talk about this and other incidents when seeming disasters can be turned into wins for everyone.